Your brand needs a mirror.
For founders ready to stop circling clarity — and finally claim it.
Hey, I’m Gina. I don’t build brands — I reflect them.
I work with founders, creatives, and leaders who are circling the swirl — stuck between brilliance and burnout — and ready to finally land the brand they’ve always known was in them.
I’ve helped 50+ founders sharpen their voice, claim their signal, and build brands that feel like them. Not louder. Not trendier. Truer.
Think of me as your clarity mirror, brand seer, and strategic spell-runner — all in one.
Not sure where to start?
Try one of these clarity rituals — free tools for founders at the threshold.
Brand Glow-Up Audit (DIY Edition)
Pinpoint what’s misaligned, sharpen your signal, and walk away with a mapped clarity plan — in under an hour.
Morning Cup of Brand Spark Podcast
Daily clarity sparks — brand truth, no fluff, straight from my desk to your ears.
Take the Brand Blocker Quiz
Find the real reason your message isn’t landing — and what to do about it.
(Hint: It’s probably not your website.)
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
– Gina Dunn
”
Brand clarity that lands — and lasts.
I don’t do logos-first or funnel-math. I start where the brand truly lives: in you.
Together, we translate your voice into a strategy, message, and visual identity that makes you feel known — and your clients feel something.
This isn’t about branding that converts.
This is about branding that resonates — and becomes undeniable.
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Inspiring insights and top tips.
Articles to get you brand-ready!
Explore the blog for actionable tips, branding advice, and inspiring stories to help you grow your business and your personal leadership.
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
Design Isn’t Strategy — It’s Step 6
Your brand doesn’t need more polish — it needs purpose. Here’s why leading with strategy is non-negotiable if you want design that actually converts.
Behind the Spark: The Real Work That Makes a Brand Click
Think you need a rebrand? Not yet. Your brand needs clarity first. Here’s the sticky-notes, scribbled-drafts, let-me-stop-you-there version of what real strategy work actually looks like.