Brand Strategy for Founders Who Want to Be Known for Something Real
I find the true thing about who you are, then build the brand, voice, and site around it. The kind you keep using, not the kind that dies in a folder.
Based in the Netherlands. Working with women founders worldwide, in English.
Hey, I’m Gina Dunn.
I don’t build brands, I reflect them.
I’m a brand strategist. I’ve spent 25+ years helping women founders, creatives, and leaders turn brand fog into focus.
I don’t do templates or AI generated brands. I don’t do “just pick a color palette and run.” I start where the brand actually lives: in you. Your story, your signal, your point of view. Then I build the strategy, messaging, and visual identity around it.
Most of my clients are women founders in transition. They’re repositioning, relaunching, or stepping into visibility for the first time. They know they’re good at what they do. They just can’t quite name it yet. That’s where I come in.
I’ve worked with 50+ founders across life sciences, coaching, b2b services, executive leadership, creative industries, and tech. The pattern is always the same. They don’t need a prettier logo. They need a brand that sounds like them, sells like them, and that they actually use long after we’re done.
What I do
Find your starting point here
Build Your Brand
Full brand strategy and identity through my signature Spark Method. Four phases: Mirror, Fire, Form, Flamekeeper. You walk away with strategy, messaging, and a visual identity that finally sounds like you, plus the optional website to match. The brand you’ll still be using in two years, not the one that dies in a folder.
Own Your Visibility
Once your brand is clear, I build the foundation that lets you show up without me in the room. Your POV library, your messaging angles, and your own visibility system to run yourself. You get the architecture and the tools. You keep the control. No agency on retainer, no chasing.
Quick-Start Offers
Want movement now? Today? These are for you.
Clarity Call €400
60 minutes of focused strategy. You bring the question, I bring the clarity. Includes a 24-hour recap with your top 3 priorities. The fee credits toward your brand build if you book within 2 weeks.
Life in Claude €1,100
A 1:1 AI workshop. I set up your Claude environment, build custom skills, and teach you to use AI as a brand and business tool without losing your voice to it.
Leadership Masterclass €697
Self-paced learning 18 modules over 9 hours on personal branding for leadership. Build compound visibility as a leader, not just a title. Includes two 60-minute 1:1 sessions with me.
Not sure where to start?
Try one of these clarity rituals and free tools for founders at the threshold.
Mirror Not Mask Diagnostic
A 2-minute quiz that tells you whether your brand is reflecting who you are or performing who you think the market wants. Totally free.
Morning Cup of Brand Spark Podcast
Bite-sized clarity hits - bi-weeklyish episodes on branding, voice, and visibility from my desk to your ears.
Need clarity on something specific?
Book a Clarity Call, a focused 60-minute session to get direction and next steps.
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
— Gina Dunn, Founder of OG Solutions
”
Brand clarity that lands and lasts.
I don’t do logos-first or funnel-math. I start where the brand truly lives: in you.
Together, we turn your voice into a clear brand strategy, message, and visual identity that feels true to you and impossible to ignore.
This isn’t about branding that converts for a quarter and dies by the next campaign.
It’s about building a brand that resonates, endures, and actually moves people.
When we’re done, you’ll walk away with:
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A strategy that makes every decision easier
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Messaging that sounds like you (not your competitors)
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Visuals that carry your truth… beautifully
- A brand you actually use, long after launch day
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Inspiring insights and top tips.
Articles to get you brand-ready!
Explore the blog for actionable tips, branding advice, and inspiring stories to help you grow your business and your personal leadership.
How to Build Founder Authority Without Burnout: The Sustainable Visibility System for Founders
Founder authority without burnout is a brand problem, not a content problem. The Signal Stack is the system that makes sustainable visibility possible.
Authority Comes From Commitment, Not Confidence: Why Strong Brands Get Specific
Authority does not come from confidence. It comes from commitment. Why specific brands earn referrals, premium pricing, and AI citation.
Claude Connectors Explained: How to Connect Claude to Your Real Tools
Claude connectors let you link Claude to Gmail, Google Calendar, ClickUp, Google Drive, Canva, and more. Here is what they are, how to install them, and what changes when they are live.
Client success stories.
Inspiring journeys and achievements.
Real stories from ambitious founders who’ve transformed their brands and businesses with OG Solutions.
This isn’t just branding. This is therapy, strategy, and business clarity in one.
Building The Ripple Network was about more than just creating a platform; it was about crafting a space where women’s voices could be amplified and their impact felt globally. The collaboration with OG Solutions was fantastic—they truly listened, understood my vision, and created a brand that is authentically me. They ‘saw’ me and brought to life a platform that genuinely reflects that.
Gina and OG Solutions were amazing during my time working with them on establishing our avatar and brand strategy, especially as our business model was evolving from an insurance-based to a cash-based model. They were also instrumental in building out an all-new website and marketing campaigns for us that maximizes SEO, reinforces our brand strategy, and is poised to take our company to the next level! I highly recommend Gina if you are looking to take your business to a better place. Above all, she is very easy to work with, super responsive and goes above and beyond to meet her clients’ needs. Highly recommended!!!
Working with Gina and Oscar to create the brand for Listen Mediation was an inspiring and magical journey. Your structured yet creative process brought the brand to life in a way that truly reflects my personality and core values, thoughtfully weaving in personal elements that make it uniquely mine. It was beautiful to see how your collaboration, blending expertise with contagious enthusiasm, made everything feel so professional and seamless.
OG Solutions at a Glance
Key Takeaways
- OG Solutions is a brand strategy studio for women founders in transition, led by Gina Dunn, with 25+ years in brand, identity, and visibility.
- The Spark Method is a 4-phase brand development process (Mirror, Fire, Form, Flamekeeper) that builds strategy, messaging, and visual identity over about 8 weeks, with an optional matching website.
- Visibility runs on a build-it-then-run-it model: Gina builds your POV foundation and visibility system, and you execute it yourself, no ongoing agency retainer.
- Entry points: a €400 Clarity Call, plus the Spark Build from €7,600 for brand to €13,200 for brand and website together.
- All work is in English, based in the Netherlands, serving women founders across Europe and globally. No templates. No formulas. A brand that sounds like you.
Frequently asked questions
Get the answers to your questions here.
Women founders, leaders, and creatives who want a brand that actually sounds like them. Most are in transition, repositioning, relaunching, or stepping into visibility for the first time, across life sciences, mediation, executive leadership, tech, and creative services. All work is in English, with clients across Europe and globally.
The Spark Build, full brand strategy and identity through the Spark Method, with an optional matching website. A visibility foundation I build with you and hand over for you to run yourself. And AI workshops and teaching to help you use AI without losing your voice. Start with a €400 Clarity Call.
Almere, Netherlands. All client work is done in English, with founders across Europe and internationally. Sessions are via Google Meet.
Mirror Not Mask is OG Solutions' brand philosophy, created by Gina Dunn. The core idea: your brand should reflect who you actually are, not perform who you think the market wants. The framework includes the 4 Mirror Checks (Voice, Proof, Offer, Visibility) and a free diagnostic at mirrornotmask.com. The full framework is available as a free eBook.
Book a Clarity Call (€400). A focused 60-minute session where you bring the question and I bring the direction. You leave with your top 3 priorities and a clear next step, and the fee credits toward your brand build if you book within two weeks. Or take the free Mirror Not Mask diagnostic to see where your brand stands.