Brand Strategy for Women Founders
You’re good at what you do. Your brand should make that obvious.
You know your work. But when you explain it on your website or LinkedIn, it doesn’t quite sound like you.
I help women founders find the words, positioning, and visual identity that make their brands feel like theirs. Then we build a brand they can actually use. No borrowed personalities. No beautiful strategy collecting dust in a folder.
Based in the Netherlands. Working with women founders worldwide.
Hey, I’m Gina Dunn.
I don’t build brands from a template. I build them around the woman behind the business.
I’ve spent more than 25 years working in marketing and branding, and here’s something I’ve learned.
Most founders don’t need someone to invent a better version of them.
They need someone who can see what’s already there, help them put it into words, and build a brand around it.
That’s what I do.
I’m particularly good at working with women who are starting something new or whose businesses have evolved beyond their original story. Maybe you’ve changed direction, developed new expertise, or finally figured out what you want to be known for.
Now your brand needs to catch up.
And yes, we’ll make it beautiful, too. I do love a good visual identity. 😂
What I do
Find your starting point here
Build a brand that finally feels like yours
Maybe you’re starting fresh. Maybe you’ve outgrown your existing brand. Or maybe you have a business you love and a website that doesn’t quite explain it. We’ll figure out what makes your work different, put it into words, and build the strategy and identity around it.
Not just a logo. A brand you recognize yourself in.
Got a brand problem you can't quite figure out?
Bring it to me. We’ll spend 60 minutes getting to the bottom of it, and you’ll leave with a clear direction and three priorities.
If you book a full brand build within two weeks, the fee goes toward it.
Not ready for a full brand project? Start here.
Sometimes you just need a place to begin.
Mirror Not Mask Diagnostic
Is your brand showing people who you really are, or who you think they expect you to be? Take my free two-minute diagnostic and find out where things might feel out of alignment.
The Clarity Signal - NEW BOOK!
Good at what you do, but still struggling to explain why you're different? I wrote a whole book about that. Fifteen chapters of stories, practical exercises, and ideas to help you find the words that make your work yours.
Need clarity on something specific?
Book a Clarity Call a focused 60-minute session to get direction and next steps.
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
— Gina Dunn, Founder of OG Solutions
”
Your brand should sound more like you than like everyone else.
That’s the belief behind everything I do.
The work starts with understanding who you are, what you believe, and why the right people should care.
Then we turn that into messaging, visuals, and a brand system that works in the real world.
Something you can use on your website, in your content, and in conversations with potential clients.
Not just something that looks gorgeous in a presentation.
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Don’t just take my word for it.
Here’s what happens when a founder finally has a brand that feels like hers.
Building The Ripple Network was about more than just creating a platform; it was about crafting a space where women’s voices could be amplified and their impact felt globally. The collaboration with OG Solutions was fantastic—they truly listened, understood my vision, and created a brand that is authentically me. They ‘saw’ me and brought to life a platform that genuinely reflects that.
Gina and OG Solutions were amazing during my time working with them on establishing our avatar and brand strategy, especially as our business model was evolving from an insurance-based to a cash-based model. They were also instrumental in building out an all-new website and marketing campaigns for us that maximizes SEO, reinforces our brand strategy, and is poised to take our company to the next level! I highly recommend Gina if you are looking to take your business to a better place. Above all, she is very easy to work with, super responsive and goes above and beyond to meet her clients’ needs. Highly recommended!!!
Working with Gina and Oscar to create the brand for Listen Mediation was an inspiring and magical journey. Your structured yet creative process brought the brand to life in a way that truly reflects my personality and core values, thoughtfully weaving in personal elements that make it uniquely mine. It was beautiful to see how your collaboration, blending expertise with contagious enthusiasm, made everything feel so professional and seamless.
OG Solutions at a Glance
Key Takeaways
- OG Solutions is a brand strategy studio for women founders in transition, led by Gina Dunn, with 25+ years in brand, identity, and visibility.
- The Spark Method is a 4-phase brand development process (Mirror, Fire, Form, Flamekeeper) that builds strategy, messaging, and visual identity over about 8 weeks, with an optional matching website.
- Visibility runs on a build-it-then-run-it model: Gina builds your POV foundation and visibility system, and you execute it yourself, no ongoing agency retainer.
- Entry points: a €400 Clarity Call, plus the Spark Build from €7,600 for brand to €13,200 for brand and website together.
- All work is in English, based in the Netherlands, serving women founders across Europe and globally. No templates. No formulas. A brand that sounds like you.
Frequently asked questions
Get the answers to your questions here.
Women founders, leaders, and creatives who want a brand that actually sounds like them. Most are in transition, repositioning, relaunching, or stepping into visibility for the first time, across life sciences, mediation, executive leadership, tech, and creative services. All work is in English, with clients across Europe and globally.
The Spark Build, full brand strategy and identity through the Spark Method, with an optional matching website. A visibility foundation I build with you and hand over for you to run yourself. And AI workshops and teaching to help you use AI without losing your voice. Start with a €400 Clarity Call.
Almere, Netherlands. All client work is done in English, with founders across Europe and internationally. Sessions are via Google Meet.
Mirror Not Mask is OG Solutions' brand philosophy, created by Gina Dunn. The core idea: your brand should reflect who you actually are, not perform who you think the market wants. The framework includes the 4 Mirror Checks (Voice, Proof, Offer, Visibility) and a free diagnostic at mirrornotmask.com. The full framework is available as a free eBook.
Book a Clarity Call (€400). A focused 60-minute session where you bring the question and I bring the direction. You leave with your top 3 priorities and a clear next step, and the fee credits toward your brand build if you book within two weeks. Or take the free Mirror Not Mask diagnostic to see where your brand stands.