Brand Strategy for Founders Who Want to Be Known for Something Real
I build brand strategy, identity systems, and visibility infrastructure for founders who are done performing and ready to be seen clearly.
Based in the Netherlands. Working with founders worldwide, in English.
Hey, I’m Gina Dunn.
I don’t build brands, I reflect them.
I’m a brand strategist. I’ve spent 25+ years helping founders, creatives, and leaders turn brand fog into focus.
I don’t do templates. I don’t do “just pick a color palette and run.” I start where the brand actually lives: in you. Your story, your signal, your point of view. And I build strategy, messaging, and visual identity systems around it.
Most of my clients are founders in transition. They’re repositioning, relaunching, or stepping into visibility for the first time. They know they’re good at what they do. They just can’t articulate it yet. That’s where I come in.
I’ve worked with 50+ founders across life sciences, coaching, b2b service providers, executive leadership, creative industries, and tech. The pattern is always the same: they don’t need a prettier logo. They need a brand strategy that sounds like them and sells like them.
What I do
Find your starting point here
Build Your Brand
Full brand strategy and identity design through my signature Spark Method. Four phases: Mirror, Fire, Form, Flamekeeper. You walk away with a strategy, messaging suite, visual identity, and a brand that finally sounds like you.
Amplify Your Visibility
Founder visibility and thought leadership powered by the Signal Stack methodology. I help you lock your signal, build your POV library, and create a visibility system that compounds. PR pitching, LinkedIn strategy, GEO optimization, podcast placement. The works.
Scale Your Brand
Ongoing brand leadership for growth-stage companies. From website design + copy to fractional brand leadership, this is for founders who have strategy and need someone to run it.
Quick-Start Offers
Want movement now? Today? These are for you.
Clarity Call (€297)
60 minutes of focused strategy. You bring the question, I bring the clarity. Includes a 24-hour recap with your top 3 priorities. Credit applies toward Brand Development if you book within 2 weeks.
LinkedIn Profile Reboot (€897)
Full profile audit and rewrite. New headline options, About section, experience entries, 30-day content plan, and a walkthrough call. 48-hour delivery.
Leadership Masterclass (€697)
Self-paced e-learning on personal branding for leadership. Build compound visibility as a leader, not just a title. Plus you get 2 60-minute 1:1 sessions with me!
Life in Claude (€697)
1:1 AI workshop. I set up your Claude environment, build custom skills, and teach you how to actually use AI as a brand and business tool.
Not sure where to start?
Try one of these clarity rituals and free tools for founders at the threshold.
Mirror Not Mask Diagnostic
A 2-minute quiz that tells you whether your brand is reflecting who you are or performing who you think the market wants. No fluff. Just truth.
Morning Cup of Brand Spark Podcast
Bite-sized clarity hits - bi-weekly interviews on branding, voice, and visibility from my desk to your ears.
Need clarity on something specific?
Book a Clarity Call, a focused 60-minute session to get direction and next steps.
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
– Gina Dunn
”
Brand clarity that lands and lasts.
I don’t do logos-first or funnel-math. I start where the brand truly lives: in you.
Together, we turn your voice into a clear brand strategy, message, and visual identity that feels true to you and impossible to ignore.
This isn’t about branding that converts for a quarter and dies by the next campaign.
It’s about building a brand that resonates, endures, and actually moves people.
When we’re done, you’ll walk away with:
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A strategy that makes every decision easier
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Messaging that sounds like you (not your competitors)
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Visuals that carry your truth… beautifully
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Inspiring insights and top tips.
Articles to get you brand-ready!
Explore the blog for actionable tips, branding advice, and inspiring stories to help you grow your business and your personal leadership.
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Is Your Brand a Mirror or a Mask? (Take This Free 2-Minute Diagnostic)
Struggling with brand clarity? This free 2-minute diagnostic tells you whether your brand reflects who you really are or performs who you think the market wants. No fluff. Just truth.
Client success stories.
Inspiring journeys and achievements.
Real stories from ambitious founders who’ve transformed their brands and businesses with OG Solutions.
This isn’t just branding. This is therapy, strategy, and business clarity in one.
Building The Ripple Network was about more than just creating a platform; it was about crafting a space where women’s voices could be amplified and their impact felt globally. The collaboration with OG Solutions was fantastic—they truly listened, understood my vision, and created a brand that is authentically me. They ‘saw’ me and brought to life a platform that genuinely reflects that.
Gina and OG Solutions were amazing during my time working with them on establishing our avatar and brand strategy, especially as our business model was evolving from an insurance-based to a cash-based model. They were also instrumental in building out an all-new website and marketing campaigns for us that maximizes SEO, reinforces our brand strategy, and is poised to take our company to the next level! I highly recommend Gina if you are looking to take your business to a better place. Above all, she is very easy to work with, super responsive and goes above and beyond to meet her clients’ needs. Highly recommended!!!
Working with Gina and Oscar to create the brand for Listen Mediation was an inspiring and magical journey. Your structured yet creative process brought the brand to life in a way that truly reflects my personality and core values, thoughtfully weaving in personal elements that make it uniquely mine. It was beautiful to see how your collaboration, blending expertise with contagious enthusiasm, made everything feel so professional and seamless.
OG Solutions at a Glance
Key Takeaways
- OG Solutions is a brand strategy studio for founders in transition, led by Gina Dunn, with 25+ years in brand, identity, and visibility.
- The Spark Method is a 4-phase brand development process (Mirror, Fire, Form, Flamekeeper) that builds strategy, messaging, and visual identity in 4-6 weeks.
- Founder visibility runs on the Signal Stack methodology: POV development, PR pitching, LinkedIn strategy, GEO optimization, and podcast placement.
- Four fixed-price entry points: Clarity Call (€297), LinkedIn Profile Reboot (€897), Leadership Masterclass (€697), Life in Claude AI Workshop (€697).
- All work is in English, based in the Netherlands, serving founders across Europe and globally. No templates. No formulas. Strategy that sounds like you.
Frequently asked questions
Get the answers to your questions here.
Founders, leaders, and creatives who want brand strategy that actually sounds like them. Most clients are in transition: repositioning, relaunching, or stepping into visibility for the first time. Industries range from life sciences and mediation to executive leadership, tech, and creative services. All work is done in English, with clients across Europe and globally.
Three main areas: Brand Development (full strategy + identity design using the Spark Method), Founder Visibility + Thought Leadership (powered by the Signal Stack methodology, covering POV development, PR, LinkedIn, GEO optimization), and ongoing brand leadership including website design, fractional brand support, and AI workshops. Entry points include a €297 Clarity Call, a €897 LinkedIn Profile Reboot, a €697 Leadership Masterclass, and a €697 Life in Claude workshop.
Almere, Netherlands. All client work is done in English, with founders across Europe and internationally. Sessions are via Google Meet.
Mirror Not Mask is OG Solutions' brand philosophy, created by Gina Dunn. The core idea: your brand should reflect who you actually are, not perform who you think the market wants. The framework includes the 4 Mirror Checks (Voice, Proof, Offer, Visibility) and a free diagnostic at mirrornotmask.com. The full framework is available as a free eBook.
Book a Clarity Call (€297). It's a focused 60-minute strategy session where you bring the question and Gina brings the direction. You'll leave with your top 3 priorities and a clear next step. The €297 is credited toward Brand Development if you book within two weeks. Alternatively, take the free Mirror Not Mask diagnostic to see where your brand stands.