Your brand needs a mirror.
For founders ready to stop circling clarity — and finally claim it.
Hey, I’m Gina. I don’t build brands — I reflect them.
I work with founders, creatives, and leaders who are circling the swirl — stuck between brilliance and burnout — and ready to finally land the brand they’ve always known was in them.
I’ve helped 50+ founders sharpen their voice, claim their signal, and build brands that feel like them. Not louder. Not trendier. Truer.
Think of me as your clarity mirror, brand seer, and strategic spell-runner — all in one.
Not sure where to start?
Try one of these clarity rituals — free tools for founders at the threshold.
Brand Glow-Up Audit (DIY Edition)
Pinpoint what’s misaligned, sharpen your signal, and walk away with a mapped clarity plan — in under an hour.
Morning Cup of Brand Spark Podcast
Daily clarity sparks — brand truth, no fluff, straight from my desk to your ears.
Take the Brand Blocker Quiz
Find the real reason your message isn’t landing — and what to do about it.
(Hint: It’s probably not your website.)
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
– Gina Dunn
”
Brand clarity that lands — and lasts.
I don’t do logos-first or funnel-math. I start where the brand truly lives: in you.
Together, we translate your voice into a strategy, message, and visual identity that makes you feel known — and your clients feel something.
This isn’t about branding that converts.
This is about branding that resonates — and becomes undeniable.
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Inspiring insights and top tips.
Articles to get you brand-ready!
Explore the blog for actionable tips, branding advice, and inspiring stories to help you grow your business and your personal leadership.
Recursive Branding Systems: How the Citadel & Mind Palace Changed Everything
What happens when two brand strategists build systems that think like them? Explore the Citadel and Mind Palace — recursive brand structures that reflect voice, memory, and identity.
Your Copy Isn’t Clear — It’s Cowardly
If your brand copy sounds polished but forgettable, it’s probably costing you clients. Safe words don’t sell. This blog breaks down how to stop sounding like everyone else — and start sounding like you.
Your Brand Voice Isn’t Just Copy — It’s a Mirror
Your brand voice isn’t the final polish — it’s the first filter. When your copy finally sounds like you, that’s when clarity lands and confidence kicks in. Here’s what that moment really looks like.