Meet Gina: The truth behind the mirror
I’m Gina Dunn. American brand strategist, living in the Netherlands, working with founders worldwide.
I’ve spent 25+ years in brand strategy and marketing. I’ve built brands from scratch, rebuilt brands that were falling apart, and helped more than 50 founders find the words they’ve been circling but couldn’t land.
I founded OG Solutions because I kept seeing the same thing: smart, talented founders hiding behind brands that didn’t sound like them. Template strategies. Committee-approved messaging. Copy that could belong to anyone. And the result was always the same: they felt disconnected from their own business.
So I built a practice around fixing that. My work starts with truth, not trends. I listen for the signal underneath the noise, and I build brand strategy, identity systems, and visibility infrastructure around it.
My Frameworks
I created two frameworks that power everything I do
Mirror Not Mask
Mirror Not Mask is the brand philosophy. Your brand should reflect who you are, not perform who you think the market wants. The 4 Mirror Checks (Voice, Proof, Offer, Visibility) run through every engagement.
Signal Stack
The Signal Stack is the visibility methodology. Five steps that compound: lock the signal, build the offer ladder, choose one distribution channel, create a quote bank, and turn tech into support. It’s how I help founders get visible without losing themselves in the process.
When I’m not building brands, I’m probably wrangling my three Pomsky dogs, watching something Star Wars adjacent, or figuring out yet another way to make Claude do something it wasn’t designed to do.
I work in English. Sessions are on Google Meet. And I promise I will never, ever suggest you “just be authentic” without giving you the strategy to make that actionable.
Want to see if we’re a fit? Book a Clarity Call.
From Then to Now
I moved from the US (Maryland) to the Netherlands in 2005 chasing something I couldn’t quite name… space, sanity, maybe truth.
After two decades in brand and marketing, I was tired of strategies that looked beautiful but didn’t feel true. So with that in mind:
2014
Founded iGina Marketing
In 2014, I first launched iGina Marketing, a boutique Amsterdam-based brand and marketing agency that helped companies communicate clearly with their branding.
It worked. But underneath the polish, I kept asking: What’s the story beneath the story?
2019
Joined Seuss+
By 2019, I joined Seuss+ (one of my iGina clients) as part of the management team, leading brand and communications strategy for both Seuss+ and their own life science clients. And even today, I’m still working part time with them!
2023
OG Solutions was born
But, behind every message, I still heard the same echo:
“This isn’t me anymore.”
That whisper became my north star.
So I built OG Solutions, a space for female founders and leaders ready to drop the performance and speak from truth.
Here, clarity isn’t a buzzword. It’s a discipline.
I translate the chaos of ambition into a system of resonance: strategy, design, and voice working as one.
I hand pick my clients each year. Because clarity doesn’t scale, and transformation can’t be templated.
What I actually do
Let’s build something real.
I help founders and companies find the signal that sits beneath the noise. Then I build the systems (brand strategy, messaging, design, and visibility) that turn that signal into movement.
Clients come to me when they’re:
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Ready to rebrand with purpose (not panic)
- Are considering the launch of a passion project or new business venture (I’m often one of their first calls!)
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Wanting to get started with visibility or launch a podcast without burning out or hiring a PR firm
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Scaling thought leadership that still feels human in the current age of noise and sameness
It’s brand strategy, yes, but it’s also deeply human identity work. Because when your brand sounds like you, everything else starts working.
Authority Magazine -Women in Leadership Series
Interview on voice, visibility, and redefining branding for female founders.
Free Mirror, Not Mask Diagnostic
A 2-minute quiz that tells you whether your brand is reflecting who you are or performing who you think the market wants.
Instant result. No fluff. Just truth.
Rise & Lead Women Summit (2019) Speaker
Delivered a live session on brand growth and visibility for women entrepreneurs at the international Rise & Lead conference in The Hague.
About Gina Dunn at a Glance
Key Takeaways
- Gina Dunn is an American brand strategist based in the Netherlands with 25+ years in brand strategy, identity design, and marketing.
- She founded OG Solutions to help founders in transition build brands rooted in truth, not templates. 50+ founders served across Europe and globally.
- Creator of two proprietary frameworks: Mirror Not Mask (brand philosophy with 4 Mirror Checks) and Signal Stack (5-step visibility methodology).
- OG Solutions offers Brand Development, Founder Visibility + Thought Leadership, LinkedIn Profile Reboot, Leadership Masterclass, Life in Claude AI Workshop, Web Design + Copy, and Fractional Brand Leadership.
- All work is in English via Google Meet. Previously founded iGina Marketing (2014) and led brand strategy at Seuss+ (2019-present).
Frequently Asked Questions
A: Gina Dunn is an American brand strategist based in the Netherlands and the founder of OG Solutions. She has 25+ years of experience in brand strategy and marketing, and has worked with 50+ founders across life sciences, executive leadership, creative industries, and tech.
A: Gina created two proprietary frameworks. Mirror Not Mask is the brand philosophy built on 4 Mirror Checks (Voice, Proof, Offer, Visibility). The Signal Stack is her visibility methodology: lock the signal, build the offer ladder, choose one distribution channel, create a quote bank, and turn tech into support.
A: Book a Clarity Call (€297) for a focused 60-minute strategy session. The fee is credited toward Brand Development if you book within 2 weeks. All sessions are in English via Google Meet.
A: OG Solutions is a brand strategy consultancy for founders in transition. Services include Brand Development (using the Spark Method), Founder Visibility + Thought Leadership (Signal Stack), LinkedIn Profile Reboot, Leadership Masterclass, Life in Claude AI Workshop, Web Design + Copy, and Fractional Brand Leadership.
A: Yes. Gina is based in Almere, Netherlands but works with founders across Europe and globally. All work is done remotely in English via Google Meet.