Let’s get real: Most people think brand strategy and brand clarity = moodboards, pretty fonts, and a vibe that says “I finally made it.”
But what does it actually look like inside the Spark Package?
Sticky notes.
Wild post-its.
Unfiltered brand truths.
Naming that doesn’t feel cringey.
Core beliefs that make you a little emotional.
A brand system that finally feels like you — and explains what you do in a way that lands.
The Spark is not fluff. It’s the brand clarity foundation that everything else builds on.
What People Think Strategy Looks Like:
- A polished brand board
- A perfectly aligned logo
- Some words on a wall that say “vision”
Those are outcomes. But the foundation? That’s brand clarity — and it doesn’t come from designing things (yet).
What Actually Happens in the Spark Package
The Spark is where we build your brand strategy and identity together — before you design anything.
This is the “let’s slow down to get it right” phase that saves you thousands down the line.
You’ll move through:
- Brand Discovery Session (1.5 hrs): clarity on your goals + direction
- Vision Workshop (2 hrs): values, voice, future focus
- Positioning Workshop (2 hrs): ideal audience, UVP, market edge
- Brand Concepts (x3): tone of voice, color, typography, logo directions
- Visual Identity Creation: your brand’s look, aligned to your clarity
- Final Brand Reveal + Handbook: the master system that guides everything moving forward
You don’t just get files. You get a brand identity system built with you, powered by strategy.
Why We Start With Strategy (Not Pretty)
Design without direction is decoration.
Voice without vision is noise.
Most founders come to me feeling frustrated:
- “I’ve rebranded twice, and it still doesn’t feel like me.”
- “My website looks nice, but no one’s booking.”
- “I know I’m good, but I can’t say why in a way that lands.”
What they need is clarity — not Canva or a website build.
And once we build it? Their content flows. Their message connects. Their brand starts working with them, not against them.
Spark Clarity Scheme: What Happens Before the Visuals
| Phase | Strategic Focus | Outcome |
|---|---|---|
| Discovery | Business & brand direction | Clarity on purpose and priorities |
| Vision + Voice | Brand essence, values, tone | Your voice + energy, documented |
| Positioning | UVP + Audience Mapping | Know who you’re for + why it matters |
| Identity Dev | Moodboard, logo, palette | A visual brand that aligns (not just looks good) |
| Handbook Build | Messaging + Activation Plan | Reusable brand system + launch-ready tools |
FAQs
Q1: What’s included in the Spark Package?
A: A full strategy + identity experience: multiple live sessions, messaging, visuals, naming (if needed), and your Brand Brilliance Handbook — aka your North Star.
Q2: What if I already have a brand?
A: Great. We realign what’s working and upgrade the rest so it fits who you are now and where you are headed.
Q3: Is this the same as a rebrand?
A: It’s the smarter version. Most rebrands jump to visuals. Spark starts with clarity — so when you do design, it’s aligned.
Q4: Can I use this even if I’m brand new?
A: Yes. This is the “do it right from day one” phase — so you don’t waste time later.
Q5: Do I get support after the sessions?
A: Yes. You’ll get lifetime access to the OG Vault, a living brand resource platform, and upgrade options to the Presence (website) Package if you want help building it out.
Ready to stop spinning and start showing up like a brand that knows what it’s doing?
The Spark Package is where it begins.
Not sure you’re ready for the full brand build? Start with the Glow-Up Audit — a fast clarity check-in that shows you what’s off and what to do first.
🎙 Bonus: Hear how this works in action on Morning Cup of Brand Spark — Episode 20: “Behind the Spark.”
P.S. I’m currently booking into August. I only take one Spark build each month — if you want one with strategy baked in from the start, this is your move.
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