One Brand.
Fully Realigned. Strategically Reborn.
This isn’t a logo refresh, it’s a full brand transformation.
The Brand Strategy & Identity System (known as The Spark Package inside OG Solutions) helps you uncover your true message, align your visuals, and build a brand that feels like you and works in the market.
Strategy. Voice. Visuals. Visibility.
All working together, from the inside out.
Does this sound like you?
You’re not alone — most founders feel this way before we start working together.
“I’ve tried to DIY my brand, but it still doesn’t feel right.”
You’ve changed colors, rewritten copy, and downloaded a dozen templates, but something’s still off.
“MY MESSAGE DOESN’T SOUND LIKE ME.”
You’ve got words, but they feel flat or borrowed. You’re craving language that actually fits.
“My brand hasn’t caught up with who I’ve become.”
You’ve evolved, but your brand is still wearing its old energy.
“I want to show up, but only if it feels like me.”
You’re done performing. You just want your presence to match your truth.
What the Brand Strategy & Identity System is
The Spark Package = your complete clarity-to-identity system.
We uncover the truth of your brand, build the strategy and message around it, and design the visuals and marketing foundation that carry it into the world.
Perfect for founders and leaders who are:
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Building or rebranding a business and need a complete strategy
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Ready to upgrade their positioning, visuals, and messaging
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Done DIY-ing and want a brand that finally fits
Introducing
You don’t need a sparring partner. You need a seer.
The Spark Method helps you build a brand that’s not just aligned, it’s inevitable.
Strategic. Rooted. Visually alive. Words that sound like you.
Hey! I’m Gina.
Brand strategist. Creative maverick. Mirror-holder for founders who are done playing small.
I’m an American transplant in the Netherlands, twenty years deep in this work and still obsessed with the same thing: helping people sound like themselves.
I’ve built brands across industries, from life sciences and tech to creative entrepreneurs, and I treat every one like it’s my own. Because it kind of is. I live inside it until it breathes.
My clients call me the mirror because I can see what they can’t – the through-line, the pattern, the language that’s been hiding in plain sight.
I blend hard strategy with design intuition and a touch of what they jokingly call “superpowers”, the ability to translate chaos into something clear, visual, and magnetic.
When I’m not building brands, I’m probably sketching ideas on a napkin, arguing with my own espresso machine, or running an AI experimental system build just to see if it breaks.
Expect:
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insight that cuts through the fog
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strategy that moves fast and feels true
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design that carries your energy
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zero templates, zero fluff
I’m not here to give you a brand that looks good.
I’m here to build one that feels inevitable.
Success story
“I started with nothing but a swirl. No brand, no clarity – just a deep knowing that I had something to say. Gina pulled it out of me, built the language and visuals, and helped me step into the version of me I’d been orbiting for years.” – Spark Client.
I’m so confident in the Brand Strategy & Identity System (Spark Package) process that I offer a 100% satisfaction guarantee. If you’re not happy with the results, I will refund your money.
Inside the Brand Strategy & Identity System
You get all this and more
Ready to dive right in? Here are our steps to brand brilliance.
Phase One
The Mirror
Deep intake + brand excavation conversation.
We start where the swirl lives. I listen. I reflect. I map the mess with you.
Phase two
The Fire
Two virtual workshops:
- Core Clarity and Audience
- Brand Promise and Positioning
Then, we build your full brand strategy: positioning, message, archetype, tone, and narrative.
Phase three
The Form
Three creative directions presented as comprehensive concepts: moodboards, message directions, and visual styles.
Then we refine. Final visual identity and messaging system delivered.
Optional
Flamekeeper Phase
Post-Spark support as your strategic guide, thought partner, or visibility co-pilot.
You’ll Also Receive:
The OG Brand Vault
Your client-only library of strategy tools, training, templates, and clarity boosters.
You get LIFETIME ACCESS!
Value = Priceless
Clarity Credit
Booked a Clarity call first? That cost gets deducted from your Spark Package.
More than a bonus — it’s built-in alignment.
Value €299
Results You Can Expect
After Spark, you will…
Know what your brand stands for and how to say it
Walk away with positioning, values, and messaging that feel authentic, not manufactured.
Sound like yourself everywhere you show up
From your website to social posts to podcasts, your voice will finally sound clear, consistent, and unmistakably you.
Lead with a strategy that grounds your decisions
No more guessing. You’ll have a framework that keeps every move aligned with your truth and your business goals.
See your brand finally match your energy
Your visuals, words, and presence will finally sync up — and clients will start saying, “this feels so you.”
Attract the right clients, collaborators, and opportunities
When your brand reflects who you really are, the right people can finally recognize it and say yes.
Carry clarity into everything you create next
This isn’t just a rebrand. It’s a foundation you’ll build from again and again, every time with more confidence.
Frequently asked questions
Get the answers to your questions here.
What exactly is the Spark Package?
The Spark Package is a full-spectrum brand clarity experience. It’s not just strategy. Not just design. It’s a structured process that reveals your voice, sharpens your message, and shapes a visual identity that reflects who you really are — so you can lead with alignment, not performance.
What's included?
You’ll receive:
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A full brand strategy (positioning, values, messaging, tone of voice, audience clarity)
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Visual identity (logo, palette, moodboard, typography system)
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Strategic messaging and Ginalines
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The Spark Brand Brilliance Handbook
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Two guided workshops: Core Client Clarity + Brand Promise
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Final delivery of all brand assets, files, and guides
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Access to the OG Brand Vault
How long does it take?
Spark takes 4–6 weeks from intake to final delivery.
We move through 3 phases — Mirror, Fire, and Form — with clarity at every step. You’ll know exactly what’s coming and how each step builds on the last.
How much does it cost?
Spark starts at €4,000.
After your Clarity Call, we’ll confirm your scope and timeline. Payment plans are available, and your Brand Glow-Up Audit (if completed) is credited toward the final price.
Do you include design and copy?
Yes. All visual identity and messaging foundations are created in-house.
What if I’m not sure it’s right?
Start with a free Spark Intro Call — a 20-minute fit check to see if this is your next step.
Or, if you’re ready to get insight and traction now, book a Clarity Call (€297) — it’s a full strategy session, and the fee gets credited toward Spark if we move forward together.
What kind of results can I expect?
You’ll walk away with a brand that reflects your truth — visually, verbally, and strategically.
Expect to feel clear, confident, and aligned. Expect to attract the right people.
Expect a brand that doesn’t just look good — it feels right.
Do you offer logos or website design as part of Spark?
Yes — but only after clarity.
Your visual identity (logo, colors, moodboard, fonts) is included in the Spark Package and designed after we complete the strategic foundation. That’s why every visual decision is rooted in truth — not trend.
Need a full website too? We offer WordPress (Divi build) design, development, and launch via the Presence Package, post-Spark.
Question not answered?
