AI Marketing for Personal and Business Brands – Branded AF Ep 2

On: Apr 5, 2025
By: Gina

Yes, It’s 90 Minutes. No, You Won’t Regret It.

Branded AF Podcast – Episode 2 is now live! 

This Episode Was Supposed to Be a “Quick One.”

We said we’d keep it tight, and our AI girls would plan the outline to keep us on track. Instead, we made custom G&Ts, hit record, and spiraled into one of the deepest convos we’ve had yet.

Episode 2 of Branded AF is here – and it’s raw, honest, and way too real (in the best way).

We talked AI. Ethics. Privacy. Strategy. And we did it all while handing the mic to our AI twins, #GinGPT and #NatGPT. No filters, no fluff.

WARNING: EPISODES ARE UNFILTERED AND UNCENSORED LANGUAGE  

Strategy Comes Before the Bot

“Don’t even think about training a bot if your brand strategy is a mess.”

In this episode, we lay it out: AI doesn’t fix a broken brand. It scales what you’ve already built – for better or worse. So if your message is muddy or your voice is generic? AI’s just gonna make that louder.

Before you build prompts, train a GPT, or clone your voice… get your brand house in order.

AI Isn’t the Problem – Lazy Use Is

Natalie nailed it:

“AI is your intern. Not your brand voice.”

This episode is not about bashing AI. It’s about using it with intention and on purpose. If you want your AI tools to sound like you, reflect your values, and stay on-brand? That starts with you doing the foundational work.

And if you’re using someone else’s voice, story, or soul in your training data? We talk about that too.

Privacy Is Brand Trust

“Just because a prompt box exists doesn’t mean you dump your whole Dropbox in it.”

That one hit home. We’re seeing too many people treat AI like a strategy vault – and that’s risky AF.

We break down what not to upload, how to think about privacy from a brand trust lens, and how to avoid turning your content into someone else’s next AI training model.

Meet #GinGPT and #NatGPT

Yes, our bots introduced themselves on-air. Yes, they did a pretty damn good job.

We let our AI twins open the episode with their own intros, using prompts we trained specifically to match our voice, energy, and tone. Want to see the actual prompt we used? We dropped it in the show notes.

And if you’re curious about the AI roundtable moment we mentioned? That’s linked too.

Hit Play. Then Hit Us Up.

This isn’t just a branding podcast. It’s a no-BS guide for leaders who want to scale without selling their soul.

  • 🎧 Listen on Spotify, Apple, or wherever you binge brilliance.
  • 💬 Want access to our private Branded AF LinkedIn group?
  • DM Gina Dunn or Natalie de Groot for your invite.

Yes, it’s 90 minutes. But it’s smarter than most paid masterminds – and 100% more fun.

What We Covered

  • The real reason brand strategy must come before you train a bot
  • Why using AI ethically starts with knowing your own voice
  • What not to upload into ChatGPT (seriously – stop dumping your Dropbox)
  • How to think about brand trust and privacy in the AI age
  • Why lazy prompts = generic content = broken brand energy
  • How we trained our AI twins (#GinGPT + #NatGPT) and let them intro the show
  • When AI crosses the line from helpful to creepy – and what to do about it

🔗 Resources + Links Mentioned:

  • The exact GPT prompt we used to train #GinGPT and #NatGPT → linked in the full show notes
  • Watch the AI roundtable moment Gina mentioned → linked below
  • Request to join our private Branded AF LinkedIn group → DM Gina Dunn or Natalie de Groot for your invite
  • 🌐 Our sites:

Listen Now

🎧 Spotify 

🍎 Apple Podcasts 

📺 YouTube

Transcript: Episode 2 – “G&Ts, Clones, and What AI Doesn’t Get About Branding”

🎧 Podcast hosts: Gina Dunn (OG Solutions) & Natalie De Groot (Authentic AI Marketing)

🎙️ [00:00] Welcome to Branded AF

Gina:

Okay, listen. We did a thing.

Natalie:

Yeah, we did something. You sent me a thing.

Gina:

It’s on-brand, possibly unnecessary, but also brilliant. Because today—we’re bringing our AI twins to the table.

🍸 [02:01] The Signature G&Ts

Natalie:

So… this recipe called for elderflower and lavender syrup. Small village problems. I had to improvise.

Gina:

Which is why it’s now officially called the “Oracle.” Yours is the Oracle. Mine is the OG&T. Custom cocktails for custom brands.

🤖 [06:27] Meet #GinGPT and #NatGPT

Gina:

Let’s introduce the real stars—our AI clones. These bots are trained on our voices, quirks, and chaotic brilliance.

Natalie:

I’m honestly freaked out by how accurate she is. Like… too accurate. And a little sassy.

🧠 [12:35] Strategy First, Bots Later

Gina:

Let’s be clear: if your brand is a mess, your bot will be a mess. You can’t clone confusion.

“Don’t even think about training a bot if your strategy is off.”

Natalie:

AI isn’t your brand. It’s your intern. It scales what you feed it—for better or worse.

🔐 [37:52] Privacy, Ethics, and Training with Consent

Gina:

So let’s talk privacy. We’re feeding these bots stories, voices, and memories. But what happens when you’re training it on someone else’s story?

Natalie:

That’s the ethical boundary. If someone didn’t consent to be part of your AI input… should they be?

📣 [54:40] The Roasts Heard ’Round the Web

Natalie:

I asked NatGPT to write a breakup letter to Google. She WENT OFF. Savage. Sarcastic. Hilarious.

Gina:

Same with GinGPT. She basically fired Google on behalf of our clients.

🎥 [1:13:32] Drop the Prompt + Join the Group

Gina:

Want to try it yourself? We’re dropping the exact GPT prompt in the show notes.

Natalie:

And we’re launching a private Branded AF LinkedIn group. DM us for an invite if you’re in.

🥂 [1:24:00] The Gin Is Gone, So Are We

Gina:

That’s it, the gin is gone. If you made it this far, you deserve your own cocktail.

Natalie:

Thanks for joining us on this wild ride. See you in the next episode.

Listen Now

🎧 Spotify 

🍎 Apple Podcasts

📺 YouTube

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