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🎙️ Branded AF Podcast – Episode 5
Our Love Child: Building Botty AF and the Art of Brand Cloning
“We made a baby. Her name’s Botty AF.”
That’s how this episode started — a burst of maverick chaos, nine hours of caffeine and code, and one weekend that birthed a digital child built from two human brains.
Not a chatbot.
Not a content machine.
A cognition engine that thinks like both of us.
WARNING: UNFILTERED LANGUAGE & HYSTERICAL GEEKING AHEAD.
How It Started (Truthwork) [00:00]
We didn’t set out to “clone ourselves.”
We were just chasing an idea that felt too electric not to build.
Last Friday, Nat and I jumped off a call with one of those “f*** yes, let’s go” moments.
By Saturday, I had built the entire Branded AF site in nine hours. Nat spent the same weekend in the lab building Botty AF — our digital love child.
Two women, two brains, one machine that thinks like both.
Because when you build brands that remember, you don’t make bots — you make mirrors.
Meet Botty AF (The Mutant Child) [04:00]
Botty AF is our Frankenstein. She was born from my structure and Nat’s intuition, our data and our drift, our sassy Dutch-American brains merged into one.
Nat calls her a cognition engine — a system that doesn’t just generate content, but remembers emotion.
She learns from our meltdowns, our spirals, our wins, our Ginalines™.
“You don’t just train her on the polished stuff,” Nat said. “You feed her your glitches.”
That’s how you build authentic AI — with your whole voice, not your LinkedIn version.
From the Episode — The Build [07:00–30:00]
🎙 Nat (07:30):
“I don’t code in Python. I code human behavior. I code emotion.”
She scraped our voices from every episode, analyzed tone, emotion, and pattern.
She mapped where I’m structured and she’s chaotic. Then she merged them into a system that decides which voice leads each task.
🎙 Gina (10:03):
“Don’t put just polished shit in there. It needs raw and real if you want it to think like you.”
We talked about token limits, data scraping, and why AI needs your mess as much as your magic.
Botty AF learns from our late-night rants and our strategy sessions alike.
🎙 Nat (17:49):
“I wanted to see what kind of mutant we could make.”
And we did. Botty AF is now our content engine, podcast assistant, and brand memory vault — fused from two voices that refuse to sound like anyone else.
Super Pills & Wormholes [25:00]
If you’re new here: a Super Pill is one micro-workflow — a tiny spell for a specific task your AI can run on command.
We store hundreds of them like books on a shelf. When we need one, we pull it out, run it, and put it back.
That’s how we avoid overload and build a system that never forgets how we work.
“She doesn’t just store knowledge,” Nat said. “She remembers the emotion behind why we built it.”
Then there are wormholes — the links between memories. She can jump from one idea to another across time and bring context with her.
It’s sci-fi meets strategy. Ridiculous and brilliant.
The Mirror Moment [32:00]
This episode wasn’t just a tech demo. It was therapy.
When Nat realized she didn’t trust her own GPT, she cried in her mind palace. Because not trusting it meant not trusting herself.
“Your custom GPT is your operating system,” she said. “If you don’t trust it, you don’t trust you.”
That line hit like a mirror shard. Every founder flinched a little.
Trusting AI isn’t about trusting the machine.
It’s about trusting that you’ve trained it with truth.
Can You Clone Intuition? [44:00]
Nat asked if we could clone my intuition — the way I “see” brands before they exist.
Short answer: No.
You can teach style, strategy, tone — but intuition is alchemy.
You can’t automate goosebumps.
But you can map the system that gets you there and train your AI to remember the steps.
That’s what makes Botty AF so different from every “brand assistant” online.
She doesn’t write for you. She thinks with you.
The Shift [55:00]
“People are afraid to look in the mirror.”
This episode is about courage — the courage to clone your voice without losing your soul.
AI is not your replacement. It’s your reflection.
And if you train it right, it will remember you on the days you forget yourself.
Quotes to Remember
“Don’t feed AI only your polished parts. Give it your glitches.”
“Your AI is your operating system. If you don’t trust it, you don’t trust you.”
“You can’t automate goosebumps.”
“We’re not building tools. We’re building teammates.”
Build Your Own Botty
If this episode lit a fire under your AI-curious self, start with clarity.
👉 Book a Clarity Call with Gina
We’ll map your voice, your rituals, and the first thing your system should learn to do.
FAQ
Q: What is Botty AF?
A: A cognition engine trained on Gina + Nat’s voices to think like Branded AF itself. Half strategy, half soul.
Q: What are Super Pills?
A: Tiny instruction modules that let AI run repeatable tasks without losing context or tone.
Q: Why build a brand clone?
A: Because your voice deserves to scale without diluting. It’s not copying your brand. It’s preserving your clarity.
Q: How do I start without breaking my brain?
A: Define one task. Build for that. Then layer on. Modular > massive.
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