🎙️ Branded AF Podcast – Episode 6
Meet Sabine.
She didn’t come on the show to pitch a product or sell a course. She came with something way more valuable: a mirror.
Sabine is one of those rare people who didn’t just binge-listen to Branded AF — she absorbed it. She looped it. She trained her brain (and her bot) on the episodes. She made meaning out of the chaos.
And that’s why she’s here.
Episode 6 is a conversation with the listener who proved our entire thesis:
The best brand systems don’t come from strategy decks.
They come from your voice. Your energy. Your repetition. Your rants.
WARNING: EPISODES ARE UNFILTERED AND UNCENSORED LANGUAGE
Tune into the new episode
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What This Episode Unlocks:
🧠 The real power of dabbling — Sabine doesn’t have an AI certification. What she does have is curiosity, discernment, and the balls to test things her way.
🎤 The identity shift of being seen — We talk about what happens when your work, your voice, and your values get mirrored back to you by the content you’ve been quietly learning from.
🌀 The feedback loop you didn’t know you needed — Sabine didn’t know she was “doing it right.” She thought she was behind. Turns out? She was building a brand memory machine in the background.
🔥 Why voice protection isn’t just a strategy — it’s a survival skill Sabine’s story is a reminder that in a world of automated beige, choosing to keep your brand human is the real power move.
Real Quotes from the Episode:
“I was listening to you two like I was getting to know myself again.” — Sabine
“I didn’t know I was training a system. But I was. It was my own.” — Sabine
“Every time someone listens and loops back what we said in a new way, that’s when I know this pod is doing what it was born to do.” — Gina
Show Notes + Links Mentioned:
- Sabine’s Book: Beyond the Ladder
- Sabine’s Companion Workbook
- Take Your Free PI Profile
- The Voice Protection Episode
- Apply to Be a Guest
- Subscribe & Leave a Review
Transcript from Episode
In this episode of the Branded AF podcast, Gina and Natalie bring on long-time listener Sabine to share how she’s been building her brand voice by listening, looping, and experimenting with AI. What started as casual binge-listening turned into a deeper ritual: pattern recognition, identity building, and human-first content strategy. Sabine explains how reclaiming her voice gave her the clarity to explore new tech without losing herself in the process.
Gina: Okay. So, welcome to Branded AF. We have Sabine on today. This is going to be a slightly different format than our usual episodes.
Natalie: Because this is a full circle moment. Sabine is not just our guest today — she’s one of our original listeners, and she has been looping our episodes like an audiobook slash ritual.
Sabine: It’s true. I feel like this podcast became part of my workflow, my creative process. And without even knowing it, I started applying what you two were saying…
Gina: We’re gonna get into that, but first, let’s give people some context. Sabine is a badass founder, book author, and executive with a brain for strategy and a heart for impact. But she came to us not to promote anything — she came in with questions.
Sabine: I didn’t realize how much this podcast would influence me. I was learning by osmosis. You were saying things that echoed what I believed, but I hadn’t fully articulated.
Natalie: And that’s exactly why we wanted her on. She’s the listener who trained a system — not intentionally, but through vibe. Through voice.
Gina: So let’s talk about the AI part. You didn’t build a system, but you kinda did?
Sabine: Yes! I didn’t even know I was doing it. I was feeding my thoughts into ChatGPT, just riffing. And eventually, it started mirroring the way I thought — and the things I’d picked up from you.
Natalie: So you were training your own voice model.
Sabine: Yeah, with glitches, rants, and clarity sessions from your show. It’s wild.
Gina: And that’s what gets me — people think AI is all technical. But voice modeling is just you being consistent. That’s the brand part.
Natalie: Yeah, we always say: your vibe trains your AI.
Sabine: Exactly. And for me, it wasn’t even about getting it perfect. It was about getting it out.
Gina: Say that louder. That’s it. That’s the shift.
Sabine: I think there’s so much fear around doing it wrong. But I just let myself dabble. And now I’m way more confident experimenting with visuals, scripting, even editing my own stuff.
Natalie: You also used Ivy, right?
Sabine: I did. And I got emotional when I heard her echo something I didn’t realize I believed. Like, it’s me. But also better than me. Like a mirror.
Gina: That’s the power. It’s not the tech. It’s the transformation of hearing yourself clearly.
Sabine: And it started here. With this podcast. I literally trained on you two.
Natalie: That’s the best feedback loop ever.
Gina: Okay, if anyone’s listening thinking they need to be an expert to try this — Sabine is your sign. Just start. Your voice matters.
Sabine: Thank you. Honestly, this convo is the full-circle moment I didn’t know I needed.
Natalie: Same. Let’s keep this rebellion going.
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