Branding should feel more like mixing the perfect G&T and less like staring at a blank Google Doc wondering what the seriously your brand voice is. That’s the whole idea behind The Gin’ius Campaign — part flavor, part clarity, all brand brilliance.
Let’s get one thing straight: every gin has a vibe. So does your brand.
Some are bold and spicy. Others are botanical queens. Same with brands. When your flavor’s off, people taste it. When your mix hits right? You attract better clients, build loyalty, and stop sounding like every other Canva template in your feed.
What the Heck is a Gin’ius Brand?
It’s a brand with clarity, character, and an absolutely vibe. One that actually sounds like you. Most businesses are winging it — slapping on some pretty colors and calling it a brand. That’s like pouring tonic over vodka and hoping for gin. Cute, but nope.
Here’s what we’re doing instead:
1. Take the freakin Quiz
We made a spicy little quiz that pairs your brand personality with a signature G&T combo. It’s fun, fast, and scarily accurate. You’ll find out if your brand is the Bold Baddie, the Sophisticated Classic, or somewhere in-between.
2. Meet Your Archetype (and Your Drink)
We’re pairing brand archetypes with cocktails. Because let’s be real — you learn faster when you’re sipping something delicious. Every archetype gets its own:
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Brand breakdown
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Strengths + common pitfalls
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Vibe-matched G&T recipe
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Tips to stay on-brand and in demand
3. Join the Party (aka Your Brand Glow-Up)
This isn’t just a blog series. It’s a brand confidence campaign. You’ll get:
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Bite-sized posts with big-brand clarity
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Instagram convos and polls (because yes, we’re stalking your stories)
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Behind-the-scenes hot takes
4. Start Showing Up Like the Main Character
Once you know your brand’s flavor, everything gets easier. You’ll:
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Post with confidence
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Attract the right clients
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Finally stop tweaking that damn About page
And yes, there’s real strategy behind all the sparkle. Because cute content without clarity = wasted time.
Still wondering “why does this even matter?”
Because branding isn’t just “having a logo.” It’s the reason people trust you, remember you, and pay you. And when it’s rooted in who you actually are? That sh*t converts.
FAQs (aka the stuff you were gonna DM me about)
Do I need to love gin to do this? Nope. But if you love bold branding, you’re already in the club.
What if I don’t know my brand vibe yet? That’s exactly why we made this. Start with the quiz and let’s figure it out together.
Can I share this with my team / VA / biz bestie? Hell yes. The more, the buzzier.
Will there be real gin involved? Only if you pour it. We’re not legally allowed to ship you cocktails (yet).
Where do I follow along? Start with the quiz, subscribe to the newsletter, and stalk us on Instagram and LinkedIn.
This campaign is short, strategic, and sparkly on purpose. You don’t need another 30-page workbook to find your brand voice. You need a glass, a vibe, and a push in the right direction.
Take the quiz. Sip something good. Let’s build your brand the Gin’ius way. 🍸
Take care,
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