MEET GINA DUNN
Hey, I’m Gina. I build brands around the women behind them.
I’ve spent more than 25 years in marketing and branding. I’ve built my own agency, worked with businesses of all sizes, and helped more than 50 founders figure out how to communicate what makes their work different.
And here’s something I’ve learned.
The women I work with usually don’t need someone to invent a more impressive version of them.
They’re already brilliant at what they do.
They need someone who can see what makes their business different, help them put it into words, and turn that thinking into a brand people recognize.
That’s my favorite kind of work.
My Frameworks
I created two frameworks that power everything I do
Mirror Not Mask
Mirror Not Mask is the brand philosophy. Your brand should reflect who you are, not perform who you think the market wants. The 4 Mirror Checks (Voice, Proof, Offer, Visibility) run through every brand project I do.
Signal Stack
The Signal Stack is the visibility methodology. Five steps that compound: lock the signal, build the offer ladder, choose one distribution channel, create a quote bank, and turn tech into support. It’s how I help founders get visible without losing themselves in the process.
When I’m not building brands, I’m probably wrangling my four Pomsky dogs, watching something Star Wars adjacent, or figuring out yet another way to make Claude do something it wasn’t designed to do.
I work in English. Sessions are on Google Meet. And I promise I will never, ever suggest you “just be authentic” without giving you the strategy to make that actionable.
Want to see if we’re a fit? Book a Clarity Call.
From Then to Now
I moved from the US (Maryland) to the Netherlands in 2005 chasing something I couldn’t quite name… space, sanity, maybe truth.
After two decades in brand and marketing, I was tired of strategies that looked beautiful but didn’t feel true. So with that in mind:
2014
Founded iGina Marketing
In 2014, I first launched iGina Marketing, a boutique Amsterdam-based brand and marketing agency that helped companies communicate clearly with their branding.
It worked. But underneath the polish, I kept asking: What’s the story beneath the story?
2019
Joined Seuss+
By 2019, I joined Seuss+ (one of my iGina clients) as part of the management team, leading brand and communications strategy for both Seuss+ and their own life science clients. And even today, I’m still working part time with them!
2023
OG Solutions was born
But, behind every message, I still heard the same echo:
“This isn’t me anymore.”
That whisper became my north star.
So I built OG Solutions, a space for female founders and leaders ready to drop the performance and speak from truth.
Here, clarity isn’t a buzzword. It’s a discipline.
I translate the chaos of ambition into a system of resonance: strategy, design, and voice working as one.
I hand pick my clients each year. Because clarity doesn’t scale, and transformation can’t be templated.
What I actually do
Let’s build something real.
I help founders and companies find the signal that sits beneath the noise. Then I build the systems (brand strategy, messaging, design, and visibility) that turn that signal into movement.
Clients come to me when they’re:
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Ready to rebrand with purpose (not panic)
- Are considering the launch of a passion project or new business venture (I’m often one of their first calls!)
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Wanting to get started with visibility or launch a podcast without burning out or hiring a PR firm
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Scaling thought leadership that still feels human in the current age of noise and sameness
It’s brand strategy, yes, but it’s also deeply human identity work. Because when your brand sounds like you, everything else starts working.
Authority Magazine -Women in Leadership Series
Interview on voice, visibility, and redefining branding for female founders.
Free Mirror, Not Mask Diagnostic
A 2-minute quiz that tells you whether your brand is reflecting who you are or performing who you think the market wants.
Instant result. No fluff. Just truth.
Rise & Lead Women Summit (2019) Speaker
Delivered a live session on brand growth and visibility for women entrepreneurs at the international Rise & Lead conference in The Hague.
About Gina Dunn at a Glance
Key Takeaways
- Gina Dunn is an American brand strategist based in the Netherlands with 25+ years in brand strategy, identity design, and marketing.
- She founded OG Solutions to help founders in transition build brands rooted in truth, not templates.
- 50+ founders served across Europe and globally.
- Creator of two proprietary frameworks: Mirror Not Mask (brand philosophy with 4 Mirror Checks) and Signal Stack (5-step visibility methodology).
- OG Solutions offers the Spark Build (brand strategy and identity, with an optional matching website), a visibility foundation Gina builds with clients for them to run themselves, and AI workshops and teaching for founders.
- All work is in English via Google Meet. Previously founded iGina Marketing (2014) and led brand strategy at Seuss+ (2019-present).
Frequently Asked Questions
Gina Dunn is an American-Dutch brand strategist and founder of OG Solutions. Based in the Netherlands, she works with women founders on brand strategy, messaging, identity, and implementation.
OG Solutions helps women founders create new brands and transform existing businesses through brand strategy, positioning, messaging, visual identity, and practical implementation. Ongoing strategic support is also available.
Both. Gina works with founders launching new ventures from the ground up and with established businesses that are refreshing, repositioning, or transforming their brands.
Yes. OG Solutions offers optional ongoing strategic and creative support to help founders implement and develop their brands after launch.
Yes. OG Solutions works remotely in English with founders in the Netherlands and internationally.
If you're building or transforming a brand, start with the Brand Development page or contact Gina about your project. If you need help with a focused branding challenge, the €400 Clarity Call is another option.