The truth behind the mirror
This is where the clarity began, and what keeps it burning.
I’m Gina Dunn, the American behind OG Solutions, a brand strategist, creative, director, writer, and systems thinker now living in the Netherlands.
I don’t believe in branding that sparkles on the surface.
I believe in brands that see you, steady you, and sharpen your signal.
From Then to Now
I moved from the U.S. to the Netherlands in 2005 chasing something I couldn’t quite name… space, sanity, maybe truth.
After two decades in brand and marketing, I was tired of strategies that looked beautiful but didn’t feel true.
2014
Founded iGina Marketing
In 2014, I launched iGina Marketing, a boutique Amsterdam-based brand and marketing agency that helped complex life companies communicate clearly.
It worked. But underneath the polish, I kept asking: What’s the story beneath the story?
2019
Joined Seuss+
By 2019, I joined Seuss+ as part of the management team, leading brand and communications strategy for both Seuss+ and life science clients.
2024
OG Solutions was born
But, behind every message, I still heard the same echo:
“This isn’t me anymore.”
That whisper became my north star.
So I built OG Solutions, a space for female founders and leaders ready to drop the performance and speak from truth.
Here, clarity isn’t a buzzword. It’s a discipline.
We translate the chaos of ambition into a system of resonance: strategy, design, and voice working as one.
I only work with a handful of clients each year. Because clarity doesn’t scale, and transformation can’t be templated.
What I actually do
Let’s build something real.
I help founders and companies find the signal that sits beneath the noise.
Then I build the systems (brand strategy, messaging, design, and visibility) that turn that signal into movement.
Clients come to me when they’re:
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Ready to rebrand with purpose (not panic)
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Launching a new visibility platform or podcast
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Scaling thought leadership that still feels human
It’s brand strategy, yes, but it’s also identity work.
Because when your brand sounds like you, everything else starts working.
About Me
I’m a strategist, storyteller, and espresso-powered empath.
I live in the Netherlands with two Pomskies, a parrot flock, and an ever-growing library of notebooks full of half-formed frameworks.
I believe boldness is a form of beauty.
That your voice, unfiltered, unpolished, unafraid, is your most valuable business asset.
And that every brand, like every person, has a moment when it finally looks in the mirror and says:
“This is who I’ve been all along.”
Authority Magazine — Women in Leadership Series
Interview on voice, visibility, and redefining branding for female founders.
BrandedAF Podcast — Visibility Is Ritual
Co-hosted conversation on authenticity, leadership, and the future of human branding.
Rise & Lead Women Summit (2019) — Speaker
Delivered a live session on brand growth and visibility for women entrepreneurs at the international Rise & Lead conference in The Hague.