The truth behind the mirror

This is where the clarity began, and what keeps it burning.

I’m Gina Dunn, the American behind OG Solutions, a brand strategist, creative, director, writer, and systems thinker now living in the Netherlands.

I don’t believe in branding that sparkles on the surface.

I believe in brands that see you, steady you, and sharpen your signal.

From Then to Now

I moved from the U.S. to the Netherlands in 2005 chasing something I couldn’t quite name… space, sanity, maybe truth.
After two decades in brand and marketing, I was tired of strategies that looked beautiful but didn’t feel true.

2014

Founded iGina Marketing

In 2014, I launched iGina Marketing, a boutique Amsterdam-based brand and marketing agency that helped complex life companies communicate clearly.

It worked. But underneath the polish, I kept asking: What’s the story beneath the story?

 

2019

Joined Seuss+

By 2019, I joined Seuss+ as part of the management team, leading brand and communications strategy for both Seuss+ and life science clients.

 

2024

OG Solutions was born

But, behind every message, I still heard the same echo:

“This isn’t me anymore.”

That whisper became my north star.

So I built OG Solutions, a space for female founders and leaders ready to drop the performance and speak from truth.

Here, clarity isn’t a buzzword. It’s a discipline.

We translate the chaos of ambition into a system of resonance: strategy, design, and voice working as one.

I only work with a handful of clients each year. Because clarity doesn’t scale, and transformation can’t be templated.

What I actually do

Let’s build something real.

I help founders and companies find the signal that sits beneath the noise.

Then I build the systems (brand strategy, messaging, design, and visibility) that turn that signal into movement.

Clients come to me when they’re:

  • Ready to rebrand with purpose (not panic)

  • Launching a new visibility platform or podcast

  • Scaling thought leadership that still feels human

It’s brand strategy, yes,  but it’s also identity work.
Because when your brand sounds like you, everything else starts working.

About Me

I’m a strategist, storyteller, and espresso-powered empath.
I live in the Netherlands with two Pomskies, a parrot flock, and an ever-growing library of notebooks full of half-formed frameworks.

I believe boldness is a form of beauty.
That your voice, unfiltered, unpolished, unafraid, is your most valuable business asset.

And that every brand, like every person, has a moment when it finally looks in the mirror and says:

“This is who I’ve been all along.”

Authority Magazine — Women in Leadership Series

Interview on voice, visibility, and redefining branding for female founders.

BrandedAF Podcast — Visibility Is Ritual

Co-hosted conversation on authenticity, leadership, and the future of human branding.

Rise & Lead Women Summit (2019) — Speaker

Delivered a live session on brand growth and visibility for women entrepreneurs at the international Rise & Lead conference in The Hague.