BRAND STRATEGY · IDENTITY · IMPLEMENTATION
Starting something new? Or ready for your next chapter?
Whether you’re bringing a new business into the world or your existing brand no longer reflects what you’ve built, you need more than a pretty logo.
You need someone who can help you figure out what makes your business different, put it into words, and build a brand people recognize.
That’s where I come in.
I work alongside women founders to build brands from the ground up and transform established ones. We work through the strategy, positioning, messaging, and visual identity together, then bring it to life across your business.
And I don’t have to disappear once the website goes live.
From the first big idea to the next big chapter. And everything that comes after.
Your brand should be a mirror, not a mask. If the strategy doesn't sound like you, it won't work like you.
Two Starting Points, One Brand That Fits
New ventures · Established businesses · Launches · Ongoing partnerships
Building something new?
You have the idea, the ambition, and probably seventeen things you’re trying to figure out at once. 😂
I love getting involved early, when we can make the important decisions together rather than trying to fix them later.
We’ll work out what your business stands for, who it’s for, what makes it different, and how to bring it into the world with a brand built around those decisions.
From an early idea to something real, recognizable, and ready to launch.
Ready for what's next?
Your business has grown. Maybe your services have changed, you’ve found a different audience, or you’re simply not the same founder you were when you started.
But your brand is still telling the old story.
We’ll find what needs to change, keep what still works, and build the next version around the business you’ve become.
Not change for the sake of change. A brand that catches up with you.
Introducing
What we build together
A brand isn’t just the way your business looks. It’s what people understand about you, what they remember, and why they choose you.
Depending on your project, our work can include:
Strategy and positioning
Who you’re for, what makes you different, what you stand for, and where you fit in your market.
Messaging and voice
The words, explanations, and opinions that help people recognize your business.
Visual identity
Logo, colors, typography, design direction, and brand applications that reflect the strategy.
Brand tools and guidance
Practical guidelines and assets you can actually use across the business.
Website and launch implementation
Bringing the brand to life where people will encounter it.
Ongoing strategic support
Helping you keep using, developing, and growing the brand after launch.
Your project will have its own scope. You won’t be paying for a giant list of things you don’t need.
My Spark Method. Without all the marketing jargon.
How It Works
Phase One
Mirror – Understand what’s really there
We get into your business, the founder behind it, your audience, your market, and what makes the work different. For a new venture, we establish those foundations. For an existing brand, we examine what’s working and what isn’t.
Phase two
Fire – Decide what you want to be known for
This is where we develop your positioning, key messages, point of view, and brand voice. The decisions that give the rest of the brand something meaningful to build on.
Phase three
Form – Make it real
We translate the strategy into visual identity, brand applications, and practical tools. Beautiful, yes. But beautiful for a reason.
Optional
Flamekeeper – Keep it working
Some founders take their new brand and run with it. Others want me to stay involved with rollout, marketing direction, content, implementation, and the decisions that come next.
Both are fine. We build the partnership around what your business needs.
Not just a brand project. A brand partner.
Some founders come to me with an idea and a notebook full of possibilities. Others arrive with an established business and a growing sense that it’s time for a change.
Either way, I love being involved in the real work: asking the difficult questions, challenging assumptions, helping make decisions, and turning them into something tangible.
And sometimes, that’s just the beginning.
For founders who want ongoing support, I can stay involved as a strategic and creative partner. We keep bringing the brand into the business through marketing, messaging, launches, new offers, and whatever comes next.
Because a brand isn’t finished just because we’ve approved the logo.
That’s usually when the interesting part starts.
See what this looks like in real life
Different starting points. Same goal: a brand that fits.
Building from scratch
Case Study: Sabine Hutchison at the ripple network
We partnered with Germany-based Sabine Hutchison to strengthen her founder brand and expand visibility. Through brand strategy, execution, and thought leadership positioning, we helped Sabine claim her voice and align her businesses with global opportunities. This case study shows how founder-led brand strategy builds clarity, resonance, and reach – from Almere to international markets.
The Sabine Hutchison engagement is a working example of what Signal Stack does for an established founder who needs visibility built on top of brand truth.
brand transformation
Case Study: Mary Morrison at How We Heal
For Mary Morrison, founder of How We Heal, OG Solutions delivered brand clarity, messaging, and digital execution to support her practice’s growth. From positioning to website presence, we built a strategy that reflects her vision and connects with clients seeking authentic healing.
This brand strategy case study highlights how clarity and execution empower wellness founders in the Netherlands and globally.
What does brand development cost?
Every business is different, so I scope the work around what you’re actually building.
Brand Development projects start at €7,600. Brand and website projects start at €13,200. Your proposal will outline the exact scope, deliverables, investment, and timeline before we begin.
A core brand project typically takes around eight weeks. A brand and website project can take around fourteen, depending on the scope and how quickly decisions are made.
If you’re ready for a substantial project, you can contact me directly. You don’t have to purchase a Clarity Call first.
Not sure what you actually. need?
Maybe something feels off, but you don’t know whether it’s your positioning, messaging, offer, or brand identity.
One focused session to look at the problem, explore your options, and identify the smartest next steps. You can use the recommendations yourself, or we can discuss a larger project afterward.
Frequently asked questions
Get the answers to your questions here.
Yes. OG Solutions works with women founders launching new ventures, from early strategy and positioning through identity, implementation, and launch. Getting involved early means we can make the important brand decisions before they're embedded in your website, marketing, and offers.
Yes. Brand Development is equally suited to established businesses that have changed direction, outgrown their original positioning, or need a stronger brand identity. We assess what should stay and what needs to change before starting the design work.
A matching website can be included as an additional part of the project. The scope, timeline, and investment are agreed before work begins.
Yes. Some clients continue with ongoing strategic and creative support, including implementation, marketing direction, messaging, and brand stewardship. Ongoing partnerships are optional and scoped separately.
A core brand development project typically takes around eight weeks. A larger project with a website may take approximately fourteen weeks. Exact timings depend on scope, feedback, and implementation requirements.
No. If you're ready to discuss a substantial Brand Development project, contact Gina directly. The €400 Clarity Call is a separate service for founders who want focused strategic help with a particular challenge.
Question not answered?
Brand Development at OG Solutions
Key Takeaways
- Brand Development is a full brand strategy and identity design service for founders in transition, delivered in about 8 weeks, or about 14 with a matching website.
- The Spark Method has four phases: Mirror (discovery), Fire (strategy), Form (identity design), and Flamekeeper (optional activation).
- Deliverables include a brand strategy, messaging suite, visual identity, Spark Brand Handbook, photography style guide, and content application roadmap.
- OG Solutions has served 50+ founders across life sciences, consulting, executive leadership, creative industries, and tech. All work is in English.