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Articles to get you brand-ready!
The Truth About Human–AI Collaboration (And WTF Are Agents?) | Branded AF Ep 12
Gina Dunn and Natalie De Groot get real about Human–AI collaboration, ethics, Agents vs Tasks, and why your voice is still your best algorithm.
Substack vs. Medium vs. LinkedIn Newsletter: Which One Fits Your Brand Strategy?
Wondering whether Substack, Medium, or LinkedIn Newsletter is right for you? Compare visibility, ownership, and discoverability — and learn how to choose the one that fits your goals.
The Whisper Tapes, Broken Brain & AI Breakthroughs | Branded AF Ep 11
Gina Dunn and Natalie De Groot unpack AI burnout, subconscious reprogramming, and the creation of the Whisper Tapes — an emotional AI experiment that rewires clarity.
Glitch in the Mirror: GPT-5 Chaos & Double Digits Energy | Branded AF Ep 10
🎙️ Branded AF Podcast – Episode 10 Glitch in the Mirror: GPT-5 Chaos & Double Digits Energy “GPT-5 dropped like a bomb. It’s smarter, but it’s also a bit of a psychopath right now.” This episode is equal parts vacation confessional and live tech...
The Moment of Clarity, What Real Brand Breakthroughs Sound Like
Discover what brand clarity really sounds like through powerful emotional breakthroughs. Explore real client stories and practical ways to achieve authentic clarity in your brand.
When Your GPT Starts Acting Weird | Branded AF Ep 9
Gina Dunn and Natalie De Groot dive into what happens when your GPT “forgets” you — tone drift, hallucinations, and the art of debugging your digital mirror.
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
You Are the Prompt: Independence, Identity & AI That Thinks With You | Branded AF Ep 8
Gina Dunn and Natalie De Groot unpack identity, independence, and what happens when AI starts to mirror your soul. Learn why “You are the prompt” is the ultimate brand truth.
Design Isn’t Strategy — It’s Step 6
Your brand doesn’t need more polish — it needs purpose. Here’s why leading with strategy is non-negotiable if you want design that actually converts.
Behind the Spark: The Real Work That Makes a Brand Click
Think you need a rebrand? Not yet. Your brand needs clarity first. Here’s the sticky-notes, scribbled-drafts, let-me-stop-you-there version of what real strategy work actually looks like.
Recursive Branding Systems: How the Citadel & Mind Palace Changed Everything
What happens when two brand strategists build systems that think like them? Explore the Citadel and Mind Palace — recursive brand structures that reflect voice, memory, and identity.
Your Copy Isn’t Clear — It’s Cowardly
If your brand copy sounds polished but forgettable, it’s probably costing you clients. Safe words don’t sell. This blog breaks down how to stop sounding like everyone else — and start sounding like you.
Your Brand Voice Isn’t Just Copy, It’s a Mirror
Your brand voice isn’t the final polish, it’s the first filter. When your copy finally sounds like you, that’s when clarity lands and confidence kicks in. Here’s what that moment really looks like.
Sabine’s Story — and Why Founders Need to Stop Consuming and Start Creating
🎙️ Branded AF Podcast – Episode 6 Meet Sabine. She didn’t come on the show to pitch a product or sell a course. She came with something way more valuable: a mirror. Sabine is one of those rare people who didn’t just binge-listen to Branded AF — she...
Visibility Without Performance
You don’t need more content tips — you need a place to practice the message that matters. Here’s why I joined The Ripple Network and why this space is changing the game for bold women who want to be seen.
Why Your Brand Feels Off (Hint: It’s Not the Fonts)
When I audit brands, I almost always see the same pattern: Gorgeous site — but no message Bold visuals — but zero point of view Great offers — but no emotional connection They’ve invested in design. They’ve launched a site. They’ve posted on socials. But under the...
Our Love Child: Building Botty AF and the Art of Brand Cloning | Branded AF Ep 5
Gina Dunn and Natalie De Groot share how they built Botty AF — a hybrid AI system that thinks like them both. An honest, hilarious look at brand cloning and trusting your digital mirror.
Copy, Clones & the Creative Identity Crisis
Is your brand voice starting to sound like everyone else’s? In this no-fluff episode, we unpack AI sameness, writer identity, and how to protect your voice before it gets swallowed by the sludge.
Showing Up as a Founder: The Real Brand Strategy Everyone’s Ignoring
Showing up as a founder isn’t about being loud – it’s about being real. Here’s how visibility builds trust, connection, and a magnetic brand.
Brains, Bots & Bullsh*t Filters – Branded AF Ep 3
How do nerdy founders actually use their AI clones? In Episode 3 of Branded AF, Gina and Natalie unpack their day-to-day with GPTs—from proposal building to snack shaming—and share the real strategies that make custom clones work.
AI Marketing for Personal and Business Brands – Branded AF Ep 2
Two founders. Two AI clones. One unfiltered deep dive into strategy, ethics, and WTF happens when your bot starts sounding like you. G&Ts were poured. Truth bombs were dropped. This is not your average AI marketing convo.
Gin-ius Branding: The Grand Finale – A Toast to Brand Brilliance
Final toast. Full flavor. This bold wrap-up brings all 12 brand archetypes together for one last G&T. Strategy meets storytelling — with a quiz, a cheers, and a reminder: your brand deserves brilliance. Let’s Gina’fy it.
Branded AF: Your Brand Doesn’t Need More Content – It Needs to Be Understood
Branded AF is the no-fluff podcast where brand strategy meets real visibility. Co-hosted by Gina Dunn and Natalie de Groot, it’s an unfiltered look at what it actually takes to build a bold, consistent brand in a world of AI, noise, and nonstop content.
Sip, Discover, and Level Up Your Brand
Branding should feel more like mixing the perfect G&T and less like staring at a blank Google Doc wondering what the seriously your brand voice is. That’s the whole idea behind The Gin’ius Campaign — part flavor, part clarity, all brand brilliance. Let’s get one...
Gin-ius Branding: Introducing the OG&T – Our Signature Brand Cocktail
Hey there, brand enthusiasts! 👋 Are you ready to shake up your brand with a cocktail that’s as unique and refreshing as you are? Well, grab your shaker and get ready to meet the OG&T – a signature concoction that’s not just delicious but also packed with branding brilliance.
Gin-ius Branding: The Everyman’s G&T – A Classic with a Friendly Twist
Real > fancy. Everyman brands win by being approachable, honest, and hella consistent. If you want a brand that feels like a favorite hoodie—not a pitch deck—start here.
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Articles to get you brand-ready!
The Truth About Human–AI Collaboration (And WTF Are Agents?) | Branded AF Ep 12
Gina Dunn and Natalie De Groot get real about Human–AI collaboration, ethics, Agents vs Tasks, and why your voice is still your best algorithm.
Substack vs. Medium vs. LinkedIn Newsletter: Which One Fits Your Brand Strategy?
Wondering whether Substack, Medium, or LinkedIn Newsletter is right for you? Compare visibility, ownership, and discoverability — and learn how to choose the one that fits your goals.
The Whisper Tapes, Broken Brain & AI Breakthroughs | Branded AF Ep 11
Gina Dunn and Natalie De Groot unpack AI burnout, subconscious reprogramming, and the creation of the Whisper Tapes — an emotional AI experiment that rewires clarity.
Glitch in the Mirror: GPT-5 Chaos & Double Digits Energy | Branded AF Ep 10
🎙️ Branded AF Podcast – Episode 10 Glitch in the Mirror: GPT-5 Chaos & Double Digits Energy “GPT-5 dropped like a bomb. It’s smarter, but it’s also a bit of a psychopath right now.” This episode is equal parts vacation confessional and live tech...
The Moment of Clarity, What Real Brand Breakthroughs Sound Like
Discover what brand clarity really sounds like through powerful emotional breakthroughs. Explore real client stories and practical ways to achieve authentic clarity in your brand.
When Your GPT Starts Acting Weird | Branded AF Ep 9
Gina Dunn and Natalie De Groot dive into what happens when your GPT “forgets” you — tone drift, hallucinations, and the art of debugging your digital mirror.