Inspiring insights and top brand tips.

Final toast. Full flavor. This bold wrap-up brings all 12 brand archetypes together for one last G&T. Strategy meets storytelling — with a quiz, a cheers, and a reminder: your brand deserves brilliance. Let’s Gina’fy it.

Hey there, brand enthusiasts! 👋 Are you ready to shake up your brand with a cocktail that’s as unique and refreshing as you are? Well, grab your shaker and get ready to meet the OG&T – a signature concoction that’s not just delicious but also packed with branding brilliance.

Real > fancy. Everyman brands win by being approachable, honest, and hella consistent. If you want a brand that feels like a favorite hoodie—not a pitch deck—start here.

Ready to lead with purpose and fire? Hero brands inspire action and earn trust by doing the damn work. This post breaks down how to show up bold, loud, and mission-driven—brand like a leader, not a follower.

Own your authority and build an empire. Ruler brands lead with structure, confidence, and a polished edge. If you’re here to raise the bar—not follow it—this one’s your playbook.

Creativity isn’t cute, it’s currency. Creator brands thrive by making the unseen real. This post shows you how to build a brand that’s artful, strategic, and unapologetically original.

Bored of beige? Explorer brands are built to roam, rebel, and discover what’s next. Learn how to create a brand that invites curiosity, fuels freedom, and goes way beyond the map.

You’re the one who actually knows your sh*t. Sage brands lead with insight, clarity, and truth bombs. If your brain is your superpower, this post will show you how to brand with wisdom and depth.

Simplicity sells—and so does sincerity. Innocent brands win with warmth, ease, and trust. Learn how to build a clean, calm, feel-good brand people instantly believe in.

You’re not just funny—you’re freakin’ brilliant. Jester brands entertain to engage and sell. This post breaks down how to mix fun with function and keep your brand unforgettable.

Make them feel something. Lover brands use beauty, emotion, and connection to magnetize their audience. Build a brand that seduces softly and sells with soul.

Time to flip the table. Outlaw brands don’t follow trends—they tear up the rulebook. Learn how to build a bold, unfiltered, and unforgettable brand that sparks movements (and sales).

Turn curiosity into commitment. Magician brands lead with transformation and wonder. Learn how to craft a brand experience that feels like magic—and moves people to act.

Lead with heart and scale with strategy. Caregiver brands nurture trust, loyalty, and long-term growth. If you serve, support, and show up with soul—this post’s your home base.