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Articles to get you brand-ready!
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Articles to get you brand-ready!
Gin-ius Branding: The Hero’s G&T – A Sip of Courage
Ready to lead with purpose and fire? Hero brands inspire action and earn trust by doing the damn work. This post breaks down how to show up bold, loud, and mission-driven—brand like a leader, not a follower.
Gin-ius Branding: The Ruler’s G&T – A Classic with a Twist
Own your authority and build an empire. Ruler brands lead with structure, confidence, and a polished edge. If you’re here to raise the bar—not follow it—this one’s your playbook.
Gin-ius Branding: The Creator’s G&T – A Burst of Inspiration
Creativity isn’t cute, it’s currency. Creator brands thrive by making the unseen real. This post shows you how to build a brand that’s artful, strategic, and unapologetically original.
Gin-ius Branding: The Explorer’s G&T – Adventure in Every Sip
Bored of beige? Explorer brands are built to roam, rebel, and discover what’s next. Learn how to create a brand that invites curiosity, fuels freedom, and goes way beyond the map.
Gin-ius Branding: The Sage’s G&T – A Sip of Knowledge
You’re the one who actually knows your sh*t. Sage brands lead with insight, clarity, and truth bombs. If your brain is your superpower, this post will show you how to brand with wisdom and depth.
Gin-ius Branding: The Innocent’s G&T – A Sip of Simplicity
Simplicity sells—and so does sincerity. Innocent brands win with warmth, ease, and trust. Learn how to build a clean, calm, feel-good brand people instantly believe in.
Gin-ius Branding: The Jester’s G&T – A Sip of Laughter
You’re not just funny—you’re freakin’ brilliant. Jester brands entertain to engage and sell. This post breaks down how to mix fun with function and keep your brand unforgettable.
Gin-ius Branding: The Lover’s G&T – A Sip of Passion
Make them feel something. Lover brands use beauty, emotion, and connection to magnetize their audience. Build a brand that seduces softly and sells with soul.
Gin-ius Branding: The Outlaw’s G&T – A Sip of Rebellion
Time to flip the table. Outlaw brands don’t follow trends—they tear up the rulebook. Learn how to build a bold, unfiltered, and unforgettable brand that sparks movements (and sales).
Gin-ius Branding: The Magician’s G&T – A Sip of Enchantment
Turn curiosity into commitment. Magician brands lead with transformation and wonder. Learn how to craft a brand experience that feels like magic—and moves people to act.
Gin-ius Branding: The Caregiver’s G&T – A Sip of Warmth
Lead with heart and scale with strategy. Caregiver brands nurture trust, loyalty, and long-term growth. If you serve, support, and show up with soul—this post’s your home base.
The Brand Photoshoot Guide: Look Good. Feel Like a Damn CEO.
Photoshoot panic? Not on our watch. This guide gives you everything you need to prep like a pro, pose with confidence, and walk away with scroll-stopping brand photos that actually feel like you. No awkward. Just CEO energy.
AI for Marketing: Do Less. Create More. Grow Smarter.
Feel like you’re marketing on hard mode? This guide breaks down how to use AI to save time, create better content, and grow faster—without sounding like a robot. Work smarter. Stay brilliant.
101 Brand Tips: Your No-Fluff Guide to a Standout Brand
Back and bolder than ever. This free guide gives you 101 practical, no-fluff tips to build a brand that connects, converts, and actually feels like YOU. Refreshed for 2025 and ready to work.
Unleash Your Brand’s Inner Magic: Discover Your Archetype
Your brand has a personality — it’s time to own it. Discover your brand archetype and get strategic clarity that connects. Start with the Gin’ius Quiz, then dive into your signature guide (and cocktail). 🍸🔮
It’s Not Just a Logo, Darling — Unmasking the True Essence of Your Brand
Your logo isn’t your brand. YOU are. If your brand feels off, this post will help you uncover what’s missing — from voice to values to visuals. It’s time to stop looking good and start connecting.
Your Brand Strategy Is Your Blueprint for Success
Ready to elevate your brand? Discover the key components of a powerful brand strategy and learn how to create your own roadmap for success.
How Emotions Drive Connections in the Psychology of Branding
Ever wondered why some brands feel so irresistible? Discover the science behind how people connect with brands emotionally and learn how to create a brand that speaks to their hearts.
Find Your Purpose and Let Your Brand Shine Brighter As Your North Star
Discover how aligning your brand with your core values, mission, and vision creates a magnetic brand that attracts your dream clients and fuels your passion.
Unmasking the True Essence of Your Brand
Your brand is SO much more than just a logo. Dive into what makes a brand truly unforgettable and discover the secrets to building a brand that resonates with your ideal clients.
Uncover Your Unique Brilliance: A Workbook for Women Leaders
Uncover your brilliance & build an impactful personal brand with this workbook for ambitious women leaders. Exercises, tools, and insights await!
5 Myths About Personal Branding for Women Debunked
Tired of feeling inauthentic when building your personal brand? Bust the top 5 myths holding ambitious women back and embrace an empowering approach!
Your Brand: The Launchpad for Your Ambitious Goals
Discover how a powerful brand fuels your ambition, positions you as an expert, attracts dream clients, and helps you reach new heights in business and life.
Stand Out, Get Noticed: How to Use Brand Identity Design to Attract Your Ideal Clients
Learn how a cohesive, visually impactful brand attracts your dream clients, makes you memorable, and leaves competitors in the dust.
Overcome Imposter Syndrome: How Your Brand Builds Unshakeable Confidence
Feeling like a fraud? Learn how defining your brand can silence that inner critic and help you own your brilliance as an ambitious woman.
Ditch the DIY Struggle: Why a Brand Strategist is Your Success Partner for Ambitious Women
Feeling lost in the DIY branding maze? Learn why a brand strategist is your key to a focused brand that attracts ideal clients and saves precious time.
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Articles to get you brand-ready!
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
You Are the Prompt: Independence, Identity & AI That Thinks With You | Branded AF Ep 8
Gina Dunn and Natalie De Groot unpack identity, independence, and what happens when AI starts to mirror your soul. Learn why “You are the prompt” is the ultimate brand truth.
Design Isn’t Strategy — It’s Step 6
Your brand doesn’t need more polish — it needs purpose. Here’s why leading with strategy is non-negotiable if you want design that actually converts.
Behind the Spark: The Real Work That Makes a Brand Click
Think you need a rebrand? Not yet. Your brand needs clarity first. Here’s the sticky-notes, scribbled-drafts, let-me-stop-you-there version of what real strategy work actually looks like.
Recursive Branding Systems: How the Citadel & Mind Palace Changed Everything
What happens when two brand strategists build systems that think like them? Explore the Citadel and Mind Palace — recursive brand structures that reflect voice, memory, and identity.
Your Copy Isn’t Clear — It’s Cowardly
If your brand copy sounds polished but forgettable, it’s probably costing you clients. Safe words don’t sell. This blog breaks down how to stop sounding like everyone else — and start sounding like you.