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Articles to get you brand-ready!
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Articles to get you brand-ready!
Gin-ius Branding: The Caregiver’s G&T – A Sip of Warmth
Lead with heart and scale with strategy. Caregiver brands nurture trust, loyalty, and long-term growth. If you serve, support, and show up with soul—this post’s your home base.
The Brand Photoshoot Guide: Look Good. Feel Like a Damn CEO.
Photoshoot panic? Not on our watch. This guide gives you everything you need to prep like a pro, pose with confidence, and walk away with scroll-stopping brand photos that actually feel like you. No awkward. Just CEO energy.
AI for Marketing: Do Less. Create More. Grow Smarter.
Feel like you’re marketing on hard mode? This guide breaks down how to use AI to save time, create better content, and grow faster—without sounding like a robot. Work smarter. Stay brilliant.
101 Brand Tips: Your No-Fluff Guide to a Standout Brand
Back and bolder than ever. This free guide gives you 101 practical, no-fluff tips to build a brand that connects, converts, and actually feels like YOU. Refreshed for 2025 and ready to work.
Unleash Your Brand’s Inner Magic: Discover Your Archetype
Your brand has a personality — it’s time to own it. Discover your brand archetype and get strategic clarity that connects. Start with the Gin’ius Quiz, then dive into your signature guide (and cocktail). 🍸🔮
It’s Not Just a Logo, Darling — Unmasking the True Essence of Your Brand
Your logo isn’t your brand. YOU are. If your brand feels off, this post will help you uncover what’s missing — from voice to values to visuals. It’s time to stop looking good and start connecting.
Your Brand Strategy Is Your Blueprint for Success
Ready to elevate your brand? Discover the key components of a powerful brand strategy and learn how to create your own roadmap for success.
How Emotions Drive Connections in the Psychology of Branding
Ever wondered why some brands feel so irresistible? Discover the science behind how people connect with brands emotionally and learn how to create a brand that speaks to their hearts.
Find Your Purpose and Let Your Brand Shine Brighter As Your North Star
Discover how aligning your brand with your core values, mission, and vision creates a magnetic brand that attracts your dream clients and fuels your passion.
Unmasking the True Essence of Your Brand
Your brand is SO much more than just a logo. Dive into what makes a brand truly unforgettable and discover the secrets to building a brand that resonates with your ideal clients.
Uncover Your Unique Brilliance: A Workbook for Women Leaders
Uncover your brilliance & build an impactful personal brand with this workbook for ambitious women leaders. Exercises, tools, and insights await!
5 Myths About Personal Branding for Women Debunked
Tired of feeling inauthentic when building your personal brand? Bust the top 5 myths holding ambitious women back and embrace an empowering approach!
Your Brand: The Launchpad for Your Ambitious Goals
Discover how a powerful brand fuels your ambition, positions you as an expert, attracts dream clients, and helps you reach new heights in business and life.
Stand Out, Get Noticed: How to Use Brand Identity Design to Attract Your Ideal Clients
Learn how a cohesive, visually impactful brand attracts your dream clients, makes you memorable, and leaves competitors in the dust.
Overcome Imposter Syndrome: How Your Brand Builds Unshakeable Confidence
Feeling like a fraud? Learn how defining your brand can silence that inner critic and help you own your brilliance as an ambitious woman.
Ditch the DIY Struggle: Why a Brand Strategist is Your Success Partner for Ambitious Women
Feeling lost in the DIY branding maze? Learn why a brand strategist is your key to a focused brand that attracts ideal clients and saves precious time.
Branding for Ambitious Women: Your Key to Unlocking Extraordinary Success
Discover why branding isn’t a luxury, it’s a necessity for ambitious women. Learn how a strong brand attracts dream clients, commands higher rates, and fuels your biggest goals.
7 Branding Blunders That Sabotage Startups (and How to Conquer Them)
Avoid the critical branding mistakes that sabotage startups. Expert guide to building a lean, strategic brand that positions your startup for unstoppable growth.
Brand Building Blunders: Why Your Logo Isn’t Enough (and What to Do Instead)
Ready to elevate your brand? Discover the #1 mistake entrepreneurs make (and the strategy-first approach that fuels unstoppable growth).
Beyond “Just a Side Gig”: Unlock the Power of Branding for Freelancers & Small Businesses
Forget what you thought about brands. Expert insights on why freelancers, small businesses, even nonprofits need strategic branding to stand out and thrive!
![Achieve Brand Unforgettable: The 8 Essential Characteristics [Infographic]](https://31535600.delivery.rocketcdn.me/wp-content/uploads/2024/03/OG-Solutions-blog-9-1-400x250.jpg)
Achieve Brand Unforgettable: The 8 Essential Characteristics [Infographic]
Transform Your Brand: Master authenticity, connection, & emotion. Expert guide to creating a brand that fuels growth and customer loyalty.
The Power of Consistency & Cohesion to conquer brand confusion
Brand Confusion Holding You Back? Discover the power of consistency & cohesion. Attract your dream clients with a polished, unified brand.
Conquer your Branding Obstacles
Master intention, purpose, and creativity for a magnetic brand. Expert insights for ambitious business owners.
Is Your Brand Holding You Back?
Unlock the power of strategic branding to fuel your unstoppable rise! Learn why a strong brand is key to attracting dream clients and achieving ambitious goals.
Hope for Wings Soars to New Digital Heights: Announcing the Launch of Their Revamped Website!
We’re proud to announce that today marks a milestone in the journey of Hope for Wings, an exemplary Dutch nonprofit dedicated to the rescue and rehoming of companion parrots. Their brand-new website, a labor of love and passion from both our teams, has taken flight!
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Articles to get you brand-ready!
Why Your Brand Feels Off (Hint: It’s Not the Fonts)
When I audit brands, I almost always see the same pattern: Gorgeous site — but no message Bold visuals — but zero point of view Great offers — but no emotional connection They’ve invested in design. They’ve launched a site. They’ve posted on socials. But under the...
Copy, Clones & the Creative Identity Crisis
Is your brand voice starting to sound like everyone else’s? In this no-fluff episode, we unpack AI sameness, writer identity, and how to protect your voice before it gets swallowed by the sludge.
Showing Up as a Founder: The Real Brand Strategy Everyone’s Ignoring
Showing up as a founder isn’t about being loud – it’s about being real. Here’s how visibility builds trust, connection, and a magnetic brand.
Brains, Bots & Bullsh*t Filters – Branded AF Ep 3
How do nerdy founders actually use their AI clones? In Episode 3 of Branded AF, Gina and Natalie unpack their day-to-day with GPTs—from proposal building to snack shaming—and share the real strategies that make custom clones work.
AI Marketing for Personal and Business Brands – Branded AF Ep 2
Two founders. Two AI clones. One unfiltered deep dive into strategy, ethics, and WTF happens when your bot starts sounding like you. G&Ts were poured. Truth bombs were dropped. This is not your average AI marketing convo.
Gin-ius Branding: The Grand Finale – A Toast to Brand Brilliance
Final toast. Full flavor. This bold wrap-up brings all 12 brand archetypes together for one last G&T. Strategy meets storytelling — with a quiz, a cheers, and a reminder: your brand deserves brilliance. Let’s Gina’fy it.