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Articles to get you brand-ready!
Gin-ius Branding: Introducing the OG&T – Our Signature Brand Cocktail
Hey there, brand enthusiasts! 👋 Are you ready to shake up your brand with a cocktail that’s as unique and refreshing as you are? Well, grab your shaker and get ready to meet the OG&T – a signature concoction that’s not just delicious but also packed with branding brilliance.
Sip, Discover, and Level Up Your Brand
Branding doesn’t have to be complicated. In fact, it should feel as natural as mixing the perfect gin & tonic—a balance of ingredients that come together in a way that just works. That’s exactly what we’re doing with The Gin’ius Campaign—a four-month experience...
How to Nail Your Brand Photoshoot: A Guide to Capturing Your Best Self
Lights, camera… panic? If the thought of a brand photoshoot makes you feel more awkward than confident, trust me—you’re not alone. Most women entrepreneurs I work with feel a mix of excitement and dread before stepping in front of the camera. After all, this isn’t...
AI for Marketing: Unlock Growth, Save Time, and Ignite Your Brilliance
If you’ve been wondering how to work smarter, not harder, in your marketing, let me introduce you to your new secret weapon: AI. Over the years, I’ve helped countless women entrepreneurs build bold, authentic brands, and I’ve seen one common challenge—there’s always...
101 Brand Tips: Build a Standout Brand with This Free Guide
Hey there, ambitious entrepreneur! Let me take you back for a moment—more than a decade ago, I created the first iteration of 101 Brand Tips. At the time, it was a printed guide, packed with everything I’d learned from working with women entrepreneurs to build...
Unleash Your Brand’s Inner Magic With Your Archetype
Uncover the hidden personality of your brand with our free archetype guides. Learn how to connect with your ideal customers, craft a compelling brand story, and achieve lasting success.