Is Your Brand Authentic or Just Well-Packaged?
Most small business owners invest in branding. Fewer invest in brand truth.
This free brand authenticity quiz was designed to show you the difference. Not between good and bad branding, but between branding that reflects who you are and branding that performs who you think you should be. The Mirror, Not Mask diagnostic asks 10 honest questions across four areas: your voice, your proof, your offer, and your visibility. In under two minutes, you will know whether your brand is built from the inside out or borrowed from the outside in.
No email required. No fluff. Just a mirror.
Frequently asked questions
Get the answers to your questions here.
What is the Mirror, Not Mask brand authenticity quiz?
It is a free, interactive diagnostic that helps small business owners and solopreneurs evaluate how authentic their brand actually is. It looks at four key areas: voice, proof, offer, and visibility. Each question asks you to choose between a “mirror” response (built from truth) and a “mask” response (built from trend or imitation).
Who is this brand authenticity quiz for?
This diagnostic is built for small business owners, solopreneurs, coaches, consultants, creatives, and anyone who wants to build a brand that sounds like them instead of sounding like everyone else. If you have ever felt like your branding looks right but does not feel right, this is for you.
How long does the diagnostic take?
About two minutes. There are 10 questions, each with two answer options. There are no trick questions and no right or wrong answers. Just honest reflection.
Do I need to give my email to take the quiz?
Nope! The Mirror, Not Mask diagnostic is completely free and requires no sign-up or email address. Your results appear instantly after the final question.
What do my results mean?
You will receive one of three results. A Mirror Brand means your brand already reflects who you are. A Mask Brand means your brand was built from templates, trends, or external pressure. The Crack means you are somewhere in between, which is actually the most powerful place to start doing real brand work.
What are the four Mirror Checks?
The diagnostic scores you across four categories. Voice Check measures whether your messaging sounds like you. Proof Check looks at how you demonstrate credibility. Offer Check evaluates whether your services come from conviction or copying. Visibility Check assesses your relationship with showing up online.
What happens after I get my result?
You can review your scores, read a personalised interpretation, and if you want to go deeper, book a free clarity session with Gina Dunn at OG Solutions to explore what your results mean for your brand strategy.
What do my What is the Mirror, Not Mask eBook? mean?
The eBook is a companion guide that expands on the ideas behind this diagnostic. It walks you through the full framework for building an authentic brand, including practical exercises for voice, proof, offer, and visibility. It was written by Gina Dunn, founder of OG Solutions.
Who created this diagnostic?
This was created by OG Solutions, a brand strategy studio founded by Gina Dunn. OG Solutions helps small business owners strip away borrowed branding and build something that actually sounds like them.