Inspiring insights and top brand tips.
Articles to get you brand-ready!
Welcome to the OG Solutions brand blog. This is the working library behind the methodology, written for founders who want their brand to sound like them. If you are mid-build, the work usually starts with Brand Development. If you already have clarity and need visibility next, that is what Signal Stack is for. If you are not sure which one fits, a free clarity call is the fastest way to find out.
Most brand blogs teach you tactics. This one teaches you to think like a strategist, so you stop paying for tactics that fix the wrong problem.
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Articles to get you brand-ready!
Branding for Freelancers and Small Businesses: Why It Matters More, Not Less
Branding is not just for big companies. Freelancers, small businesses, and startups need brand strategy more, not less. Here is why it matters and what it looks like at your size.
The 8 Characteristics of a Remarkable Brand (and How to Audit Yours)
Remarkable brands share 8 measurable characteristics: Intentional, Purposeful, Cohesive, Consistent, Creative, Authentic, Connected, Emotional. Here is how to audit yours.
Consistency vs Cohesion in Branding: The Difference and Why Both Matter
Brand consistency and cohesion are not the same thing. Here is the difference, why a brand needs both, and how to build each deliberately with documentation that actually gets used.
Intentional, Purposeful, Creative: The 3 Strategic Characteristics Behind Every Remarkable Brand
Three strategic characteristics define every remarkable brand: Intentional, Purposeful, and Creative. Here is what each one means, why they reinforce each other, and where to start if your brand is missing one.
Is Your Brand Holding You Back? 7 Symptoms of a Brand That Has Stopped Working
A weak brand does not announce itself. Here are the 7 symptoms of a brand that has stopped working, and what to do if two or more of them sound familiar
Hope for Wings Website Launch: A Nonprofit Rebrand Case Study
OG Solutions built the new Hope for Wings website, a Dutch parrot rescue that has rehomed 600+ birds. Inside the nonprofit rebrand strategy, user journeys, and why nonprofits need real brand work.
Key Takeaways
- The OG Solutions brand blog is for founders, leaders, and small business owners who want a brand that actually sounds like them, not a competent version of someone else.
- Articles cover three areas: brand strategy and positioning, personal brand and visibility, and AI and tooling for solo and boutique businesses.
- The work is opinionated. Every post comes with a point of view, not a list of best practices, and most posts include the OG framework or methodology behind the take.
- Cornerstone reads to start with: the Mirror Not Mask framework for brand authenticity, why authority comes from commitment not confidence, and the Claude setup workshop guide for founders who want AI to actually work for their business.
- Everything here is designed to be useful even if you never hire OG Solutions, and clear enough that if you do, you already know what kind of work to expect.
The OG Solutions brand blog covers brand strategy, personal brand, visibility, and AI tooling for founders and small business owners. Every post includes a point of view, the framework behind the point of view, and practical steps for applying it.
The blog is for founders, leaders, consultants, and small business owners who want their brand to sound like them and who would rather think like a strategist than chase trends. It is especially useful for women-led businesses, purpose-driven founders, and anyone running a boutique service business.
Start with three cornerstone posts. The Mirror Not Mask framework for brand authenticity, Authority Comes From Commitment Not Confidence on how strong brands get specific, and the Claude Setup Workshop guide for founders building AI into their workflow. Together they cover brand truth, brand voice, and brand operations.
The blog publishes new posts on a regular cadence, typically every one to two weeks. Each post is written or directed by Gina Dunn, founder of OG Solutions, and tied to active client work, OG frameworks, or AI tooling research.
Yes. A growing section of the blog covers Claude, AI workflows, and how solo founders and boutique businesses can use AI as an actual operating layer, not as a chatbot. Recent posts cover Claude connectors, Claude setup workshops, and why most Claude users do not get real value out of it.
Yes. The fastest way is to subscribe to the OG Solutions newsletter, which goes out twice a month with new posts, behind-the-scenes notes, and tactical brand and AI prompts you will not find on the blog.
Grid blog layout.
Articles to get you brand-ready!
Is Your Brand a Mirror or a Mask? (Take This Free 2-Minute Diagnostic)
Struggling with brand clarity? This free 2-minute diagnostic tells you whether your brand reflects who you really are or performs who you think the market wants. No fluff. Just truth.
Substack vs. Medium vs. LinkedIn Newsletter: Which One Fits Your Brand Strategy?
LinkedIn for visibility, Substack for ownership, Medium for discovery. A brand strategist’s guide to picking the right newsletter platform for your goals.
The Moment of Clarity, What Real Brand Breakthroughs Sound Like
Brand clarity is not strategic. It is visceral. Real founder breakthroughs from Spark sessions, plus the three blocks that stop most founders from getting there
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
Design Is Step Six, Not Step One
Design does not fix a messaging problem. Brand strategist Gina Dunn on why strategy comes before design, what has to be locked first, and how to stop rebranding every 18 months.
Behind the Spark: The Real Work That Makes a Brand Click
Before your brand looks good, it has to make sense. Here is what brand clarity actually looks like inside Brand Development, where the Spark gets built.