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Articles to get you brand-ready!
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Articles to get you brand-ready!
7 Startup Branding Mistakes Founders Keep Making (and How to Fix Them)
The seven startup branding mistakes that quietly drain growth, in the order they show up, and the strategic fix for each. Written for ambitious founders.
Why Your Logo Is Not Your Brand (and What Actually Is)
Your logo is not your brand. Your brand is the strategic system behind it. Here is what a real brand actually is, and why strategy must come before design.
Branding for Freelancers and Small Businesses: Why It Matters More, Not Less
Branding is not just for big companies. Freelancers, small businesses, and startups need brand strategy more, not less. Here is why it matters and what it looks like at your size.
The 8 Characteristics of a Remarkable Brand (and How to Audit Yours)
Remarkable brands share 8 measurable characteristics: Intentional, Purposeful, Cohesive, Consistent, Creative, Authentic, Connected, Emotional. Here is how to audit yours.
Consistency vs Cohesion in Branding: The Difference and Why Both Matter
Brand consistency and cohesion are not the same thing. Here is the difference, why a brand needs both, and how to build each deliberately with documentation that actually gets used.
Intentional, Purposeful, Creative: The 3 Strategic Characteristics Behind Every Remarkable Brand
Three strategic characteristics define every remarkable brand: Intentional, Purposeful, and Creative. Here is what each one means, why they reinforce each other, and where to start if your brand is missing one.
Is Your Brand Holding You Back? 7 Symptoms of a Brand That Has Stopped Working
A weak brand does not announce itself. Here are the 7 symptoms of a brand that has stopped working, and what to do if two or more of them sound familiar
Hope for Wings Website Launch: A Nonprofit Rebrand Case Study
OG Solutions built the new Hope for Wings website, a Dutch parrot rescue that has rehomed 600+ birds. Inside the nonprofit rebrand strategy, user journeys, and why nonprofits need real brand work.
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Articles to get you brand-ready!
The Moment of Clarity, What Real Brand Breakthroughs Sound Like
Brand clarity is not strategic. It is visceral. Real founder breakthroughs from Spark sessions, plus the three blocks that stop most founders from getting there
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
Design Is Step Six, Not Step One
Design does not fix a messaging problem. Brand strategist Gina Dunn on why strategy comes before design, what has to be locked first, and how to stop rebranding every 18 months.
Behind the Spark: The Real Work That Makes a Brand Click
Before your brand looks good, it has to make sense. Here is what brand clarity actually looks like inside Brand Development, where the Spark gets built.
Your Copy Isn’t Clear — It’s Cowardly
Professional does not mean powerful. If your brand copy sounds safe, it is not converting. Gina Dunn on how to fix vague brand copy for good.
Your Brand Voice Isn’t Just Copy, It’s a Mirror
Your brand voice isn’t the final polish, it’s the first filter. When your copy finally sounds like you, that’s when clarity lands and confidence kicks in. Here’s what that moment really looks like.