Personal Branding for Leadership
Instructor
Gina Dunn
Reviews
Course Overview
Personal branding is not a vanity project. For leaders, it is a leadership imperative.
This course takes you from foundational clarity to strategic visibility to long-term brand protection, across three modules, twelve lessons, and a bonus deep dive into the future of thought leadership in the age of AI-powered search.
You will define what you actually stand for, build a narrative that sounds like you (not a polished LinkedIn version of you), and create a visibility strategy that works without burning you out. By the end, you will have a personal leadership brand that earns trust, drives influence, and reflects the leader you already are.
The course includes 17 video lessons of 30+ minutes each, your workbook, a knowledge assessment, and two private 60-minute 1:1 consulting sessions with me.
About Your Instructor
I am Gina Dunn, brand strategist and founder of OG Solutions.
I have spent 25 years helping founders and leaders figure out why their brand does not feel like them yet, and then fixing it. I work at the intersection of strategy, voice, and visibility, and I believe your personal brand should reflect who you actually are, not a polished performance of who you think you should be.
I have worked with leaders across industries including life sciences, tech, professional services, and entrepreneurship. I know what it looks like when a leader has a powerful presence in the room but zero visibility outside it. That gap is exactly what this course is designed to close.
I am also an American who has lived and worked in the Netherlands for 20 years, which means I bring both transatlantic perspective and a deep appreciation for direct, no-nonsense communication.
No templates. No formulas. No borrowed frameworks that sound good in a slide deck but do not actually fit your life.
Just clarity, strategy, and a brand that finally sounds like you.
The two consulting sessions included with this course are the part I love most. That is where the real work happens.
What You'll Learn?
- Define your leadership brand with clarity and confidence
- Build a narrative that sounds like you, not a polished performance
- Develop a thought leadership content strategy you will actually follow
- Master executive presence across live and digital settings
- Protect your reputation and manage your brand through change and challenge
- Build a legacy that outlasts any job title
- Understand the shift from SEO to GEO and future-proof your visibility
- Walk away with a 90-day personal brand action plan
- Leaders and executives ready to close the gap between their expertise and their visibility
- Founders who are building a public presence for the first time
- Professionals transitioning into senior or board-level roles
- Women in leadership who are done being the best-kept secret in their field
- Consultants and coaches building authority in a crowded market
- Anyone whose personal brand no longer reflects the level they are operating at
- No prior branding experience required
- An openness to honest self-reflection
- Your completed workbook exercises before each consulting session
- A willingness to show up differently than you have been
- 17 lesson videos across 3 modules plus a bonus module
- Personal Branding for Leadership Workbook (downloadable PDF)
- Knowledge Assessment with 30 questions
- Two private 60-minute 1:1 consulting sessions with Gina Dunn
- Session booking links provided inside the course
- All frameworks and reference cards included in the workbook