How We Heal - A Brand That Became a Movement
Founder: Mary Morrison
Industry: Transformational Leadership & Holistic Healing
Core Service: The Wisdom Within Method
From scattered offerings to a sacred system — How We Heal became more than a brand. It became a movement.
This brand strategy case study with Mary Morrison and How We Heal shows how clarity and execution can transform a wellness brand. We worked with Mary to sharpen her messaging, align her digital presence, and create a brand system that resonates with clients seeking authentic healing — from the Netherlands to a global audience.
Mary arrived in our orbit as a seasoned practitioner — not someone just beginning, but someone whose work was already transforming lives behind the scenes. She was guiding profound inner shifts through Chinese five-element wisdom, energetic medicine, and leadership coaching rooted in ancient truths.
But her brand didn’t hold that power.
Online, she looked like just another wellness provider. Her message was split — one foot in executive leadership, the other in healing — and neither side was landing.
She was stuck between worlds:
- She wanted to serve corporate leaders, but without abandoning her soul-led methodology.
- She still offered clinical work (like acupuncture and Qigong), but her real genius was in facilitating deep leadership transformation.
- Her voice played it safe — when in truth, her impact was alchemical.
She didn’t need a full rebrand. She needed resonance — a brand that could hold the truth of all she was becoming.
The Challenge
Deep wisdom, no container.
Mary Morrison had a method that changed lives — but her brand couldn’t hold it.
Her work blended Chinese medicine, Qigong, and leadership coaching, yet her message landed nowhere. Too mystical for the boardroom. Too clinical for the soul work she facilitated.
She wasn’t just a practitioner anymore. She was a catalyst — and her brand needed to rise to match that.
Mary entered the Spark with an established business and visual identity. But it no longer fit. She didn’t need reinvention — she needed a new concept to hold what was true and infuse it with resonance.
The Spark
Anchoring with resonance.
Through the Spark Package, we anchored her true archetypes (Alchemist + Sage), codified her signature Wisdom Within Method, and built a brand strategy that fused her depth with clarity.
We restructured her entire offer system into three tiers:
- Long-term transformation programs (12- and 6-month)
- Corporate culture & wellness activations
- VIP retreats and intensives
We also evolved her visual identiry:
- Refined and expanded her color palette
- Introduced archetype-aligned modern typography
- Reframed her existing logo within a new concept aligned to her energetic presence
And we rewrote the voice of her brand to hold both mysticism and impact — without apology.
“
This process has helped me mirror back the magic that I offer to others.
– Mary Morrison
”
The Result
The outcome of our work.
Mary now leads with a brand that mirrors her true magic — and backs it with clarity.
She’s launching high-ticket leadership programs, pitching to conscious companies, and designing retreat experiences that resonate across audiences.
Her brand no longer explains. It embodies.
- ✔️ Brand clarity replaced confusion
✔️ Messaging now reflects her full depth and wisdom
✔️ Visual identity feels sacred, grounded, and unmistakably her
✔️ Her audience finally gets it — and is growing
✔️ Website attracts aligned leads for both programs and corporate offers
✔️ Internal confidence unlocked: her voice, her vision, her leadership
“This is the first time I’ve really seen the inside of my work mirrored back at me with this much clarity.”
— Mary Morrison
Services Delivered
What we did.
- Extracted the brand’s soul through the Spark Method
- Codified her methodology: The Wisdom Within Method
- Crafted her strategic narrative, tone of voice, and archetypes (Alchemist + Sage)
- Created a new visual identity (colors, fonts, photo direction) — logo retained, context reframed
- Mapped her full service ladder: intensives, programs, corporate, retreats
- Wrote her homepage and clarified her funnel
- Designed a new website anchored in resonance and depth
More brand examples
Every founder’s clarity arc is different. Explore what happens when deep work meets real resonance.
Want a brand that reflects the real depth of your work?
Frequently asked questions
Get the answers to your questions here.
What was the main challenge Mary faced with her brand?
Mary’s brand didn’t reflect the depth or authority of her work. She was caught between clinical language and spiritual metaphor — and neither side truly resonated with her ideal audience.
Did this project include a full rebrand?
No. We retained her existing logo and reimagined her brand visuals (colors, fonts, concept) to elevate what was already working — aligning it with her Alchemist + Sage archetypes.
What changed after the Spark Package?
Mary emerged with a fully aligned brand strategy, a named method (The Wisdom Within Method), clarified offers, and a narrative that finally mirrored the true depth of her work. Her programs, partnerships, and pricing now reflect her authority and vision.
What does this brand strategy case study show?
This brand strategy case study with Mary Morrison and How We Heal shows how clear messaging and execution can transform a coaching brand, strengthening both client connection and visibility in the Netherlands, USA and beyond.
Can brand strategy support wellness founders?
Yes — this case study highlights how OG Solutions guided How We Heal through a Spark Package to define brand clarity, align the online presence, and support sustainable growth for a wellness-focused founder.