Listen Consulting – A Brand Built from the Inside Out
Founder: Susan Braakman
Industry: Listening for Leaders, Mediation & Conflict Resolution
Core Service: Human-First Mediation, Listening for Leadership
From scattered ideas to a full brand system — Listen Consulting became a living reflection of Susan’s true voice.
This brand strategy case study with Listen Consulting shows how founder Susan Braakman moved from idea to identity. Starting from scratch, OG Solutions guided her through brand clarity, messaging, archetypes, and design, then launched a bilingual website. The result: a brand that reflects her human-first philosophy and resonates with clients across the Netherlands and beyond.
She came to us before her business existed. She was a trained mediator with a distinct, human-first listening philosophy — grounded in presence, empathy, and intuition. But she had no brand, no message, and no way to explain what she did.
She wasn’t just launching a business. She was stepping into a new identity:
- She wanted a consulting company centered around listening and co-creation — not legal rigidity.
- Her work was deep and intuitive, but her words felt generic or unclear.
- She didn’t just want a logo — she wanted a brand that felt like her.
She didn’t need a checklist. She needed a brand built from soul up.
You helped me explain what I've always known, but could never say clearly.
Key Takeaways
- Susan came to OG Solutions before her business officially existed. She had years of mediation experience and a distinct human-first philosophy, but no name, no message, and no online presence.
- The full Brand Development engagement built her from zero: brand discovery and naming (Listen Mediation, then Listen Consulting), positioning, voice, archetype work, and a complete visual identity system.
- Her archetype blend of Rebel and Magician became the lens for how she disrupts traditional mediation with clarity and care.
- The engagement closed with a fully bilingual Dutch and English website, custom copy, and brand voice translated into UX so the site feels like Susan, not a template.
- She launched her business with a brand that holds the truth of her work, attracts aligned clients, and gives her the language she had always known but could never say.
The Challenge
No brand. No container. No clarity.
Susan had a powerful approach to leadership and conflict transformation — but no way to express it.
She had years of experience, a clear sense of how she worked, and a quiet boldness about the kind of mediation space she wanted to create. But she was invisible online. Her business didn’t offically exist yet.
No business name. No visuals. No words that fit.
The work that followed is what a full Brand Development engagement does for a founder starting from zero, voice and visuals and platform built in the same arc.
The Spark
A voice, a name, and a way to be seen.
Through the Brand Development, we helped Susan:
- Discover and name her brand: Listen Mediation and Listen Consulting
- Clarify her unique approach and positioning
- Develop her voice, tone, and brand messaging
- Design a visual identity: logo, typography, color system
- Create a strategic narrative rooted in presence, trust, and transformation
Her brand archetype blend — Rebel + Magician — became a mirror for how she disrupts traditional mediation with clarity and care.
Her Spark wasn’t loud. It was steady. Clear. Unmistakably hers.
The Presence
From brand concept to full website.
Once the brand system was complete, we moved into the Presence Package to bring it all to life online.
- Built a fully bilingual website (Dutch + English)
- Wrote all core messaging + page copy
- Translated brand voice into user experience
- Designed the full site using her new visual identity
The final website is calm, confident, and rooted — just like Susan.
If you are deciding between a single-language and a bilingual build, the fastest way to scope it is a free clarity call, where the language strategy and timeline get mapped against your audience.
“
You helped me explain what I’ve always known — but could never say clearly.
– Susan Braakman
”
The Result
The outcome of our work.
A founder who now leads with clarity and pride.
Susan launched her business with a brand that reflects the full truth of her work. She now introduces herself with confidence, shows up professionally, and draws in aligned clients who understand exactly what she offers.
✔️ From zero brand to full launch (name, voice, visual identity, site)
✔️ Clear articulation of her unique mediation philosophy
✔️ Website that works in two languages for a wider audience
✔️ Brand feels like her — no more hiding, hesitating, or over-explaining
✔️ She feels proud to share her work
“It’s not just that you gave me a brand. You helped me start something I didn’t think I could.”
— Susan Braakman
Services Delivered
What we did.
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Brand Development: full brand strategy, narrative, messaging, archetypes, visual system
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Presence Package: bilingual website copywriting + UX design + full site build
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Voice and tone development (Human · Empowering · Reflective · Strategic)
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Long-term positioning guidance to support her growth as a thought leader
Ongoing visibility and content for Susan now run through Signal Stack, the modular service that takes a finished brand into market.
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Frequently asked questions
Get the answers to your questions here.
This case study is built for solo practitioners and founders launching a new business in mediation, conflict resolution, leadership consulting, or any field where the work is human-first and the brand needs to feel that way too. It is especially relevant for anyone starting from scratch who wants their brand to reflect both professionalism and personal truth.
The full Brand Development engagement covered brand strategy, naming, messaging, archetype work (Rebel and Magician), and a complete visual identity system. After that, the engagement extended into a fully bilingual website with custom copy, custom design, and brand voice translated into UX.
Susan launched with a complete brand system, a name that fits the work, clear messaging, and a professional bilingual online presence. She introduces herself with confidence and attracts aligned clients who resonate with her listening-led approach to mediation and leadership consulting.
It shows how brand strategy and execution work together to build a complete brand from scratch. Naming, voice, visuals, messaging, and a fully bilingual website, all rooted in the founder's truth. The result is a brand that does not need to over-explain itself.
A standard Brand Development engagement runs four to six weeks for the strategy and identity work. Adding a custom website, especially a bilingual build like Susan's, typically extends the timeline by another four to six weeks depending on scope.
Yes. The Listen Consulting site was built in Dutch and English from day one, with messaging tone matched to each language. OG Solutions is based in Almere, Netherlands, and delivers brand work for founders working across European and global markets.