Listen Mediation — A Brand Built from the Inside Out
Founder: Susan Braakman
Industry: Mediation & Conflict Resolution
Core Service: Human-First Mediation
From scattered ideas to a full brand system — Listen Mediation became a living reflection of Susan’s true voice.
This brand strategy case study with Listen Mediation shows how founder Susan Braakman moved from idea to identity. Starting from scratch, OG Solutions guided her through brand clarity, messaging, archetypes, and design, then launched a bilingual website. The result: a mediation brand that reflects her human-first philosophy and resonates with clients across the Netherlands and beyond.
She came to us before her business existed. She was a trained mediator with a distinct, human-first philosophy — grounded in presence, empathy, and intuition. But she had no brand, no message, and no way to explain what she did.
She wasn’t just launching a business. She was stepping into a new identity:
- She wanted a mediation practice centered around listening and co-creation — not legal rigidity.
- Her work was deep and intuitive, but her words felt generic or unclear.
- She didn’t just want a logo — she wanted a brand that felt like her.
She didn’t need a checklist. She needed a brand built from soul up.
The Challenge
No brand. No container. No clarity.
Susan had a powerful approach to conflict transformation — but no way to express it.
She had years of experience, a clear sense of how she worked, and a quiet boldness about the kind of mediation space she wanted to create. But she was invisible online. Her business didn’t offically exist yet.
No business name. No visuals. No words that fit.
She wasn’t looking for a business starter kit. She was looking for a brand that felt real.
The Spark
A voice, a name, and a way to be seen.
Through the Spark Package, we helped Susan:
- Discover and name her brand: Listen Mediation
- Clarify her unique approach and positioning
- Develop her voice, tone, and brand messaging
- Design a visual identity: logo, typography, color system
- Create a strategic narrative rooted in presence, trust, and transformation
Her brand archetype blend — Rebel + Magician — became a mirror for how she disrupts traditional mediation with clarity and care.
Her Spark wasn’t loud. It was steady. Clear. Unmistakably hers.
The Presence
From brand concept to full website.
Once the brand system was complete, we moved into the Presence Package to bring it all to life online.
- Built a fully bilingual website (Dutch + English)
- Wrote all core messaging + page copy
- Translated brand voice into user experience
- Designed the full site using her new visual identity
The final website is calm, confident, and rooted — just like Susan.
“
You helped me explain what I’ve always known — but could never say clearly.
– Susan Braakman
”
The Result
The outcome of our work.
A founder who now leads with clarity and pride.
Susan launched her business with a brand that reflects the full truth of her work. She now introduces herself with confidence, shows up professionally, and draws in aligned clients who understand exactly what she offers.
✔️ From zero brand to full launch (name, voice, visual identity, site)
✔️ Clear articulation of her unique mediation philosophy
✔️ Website that works in two languages for a wider audience
✔️ Brand feels like her — no more hiding, hesitating, or over-explaining
✔️ She feels proud to share her work
“It’s not just that you gave me a brand. You helped me start something I didn’t think I could.”
— Susan Braakman
Services Delivered
What we did.
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Spark Package: full brand strategy, narrative, messaging, archetypes, visual system
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Presence Package: bilingual website copywriting + UX design + full site build
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Voice and tone development (Human · Empowering · Reflective · Strategic)
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Long-term positioning guidance to support her growth as a thought leader
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Frequently asked questions
Get the answers to your questions here.
Who is the Listen Mediation brand strategy for?
This brand strategy was designed for a solo practitioner launching a new business in conflict mediation. It’s ideal for anyone starting from scratch who wants their brand to reflect both professionalism and personal truth.
What was included in the project for Listen Mediation?
We delivered the full Spark Package (brand strategy, messaging, archetypes, visual identity) and the Presence Package (bilingual website with custom copy and design).
What changed after the launch of Listen Mediation?
Susan now has a complete brand system, clear messaging, and a professional online presence. She introduces herself with confidence and attracts aligned clients who resonate with her approach.
What changed after the launch of Listen Mediation?
This case study highlights how the Spark Package and Presence Package work together to build a full brand system — from messaging and visuals to a professional website — helping founders like Susan launch with clarity and confidence.