Inspiring insights and top brand tips.
Articles to get you brand-ready!
Welcome to the OG Solutions brand blog. This is the working library behind the methodology, written for founders who want their brand to sound like them. If you are mid-build, the work usually starts with Brand Development. If you already have clarity and need visibility next, that is what Signal Stack is for. If you are not sure which one fits, a free clarity call is the fastest way to find out.
Most brand blogs teach you tactics. This one teaches you to think like a strategist, so you stop paying for tactics that fix the wrong problem.
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Articles to get you brand-ready!
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Key Takeaways
- The OG Solutions brand blog is for founders, leaders, and small business owners who want a brand that actually sounds like them, not a competent version of someone else.
- Articles cover three areas: brand strategy and positioning, personal brand and visibility, and AI and tooling for solo and boutique businesses.
- The work is opinionated. Every post comes with a point of view, not a list of best practices, and most posts include the OG framework or methodology behind the take.
- Cornerstone reads to start with: the Mirror Not Mask framework for brand authenticity, why authority comes from commitment not confidence, and the Claude setup workshop guide for founders who want AI to actually work for their business.
- Everything here is designed to be useful even if you never hire OG Solutions, and clear enough that if you do, you already know what kind of work to expect.
The OG Solutions brand blog covers brand strategy, personal brand, visibility, and AI tooling for founders and small business owners. Every post includes a point of view, the framework behind the point of view, and practical steps for applying it.
The blog is for founders, leaders, consultants, and small business owners who want their brand to sound like them and who would rather think like a strategist than chase trends. It is especially useful for women-led businesses, purpose-driven founders, and anyone running a boutique service business.
Start with three cornerstone posts. The Mirror Not Mask framework for brand authenticity, Authority Comes From Commitment Not Confidence on how strong brands get specific, and the Claude Setup Workshop guide for founders building AI into their workflow. Together they cover brand truth, brand voice, and brand operations.
The blog publishes new posts on a regular cadence, typically every one to two weeks. Each post is written or directed by Gina Dunn, founder of OG Solutions, and tied to active client work, OG frameworks, or AI tooling research.
Yes. A growing section of the blog covers Claude, AI workflows, and how solo founders and boutique businesses can use AI as an actual operating layer, not as a chatbot. Recent posts cover Claude connectors, Claude setup workshops, and why most Claude users do not get real value out of it.
Yes. The fastest way is to subscribe to the OG Solutions newsletter, which goes out twice a month with new posts, behind-the-scenes notes, and tactical brand and AI prompts you will not find on the blog.
Grid blog layout.
Articles to get you brand-ready!
Your Copy Isn’t Clear, It’s Cowardly
Professional does not mean powerful. If your brand copy sounds safe, it is not converting. Gina Dunn on how to fix vague brand copy for good.
Your Brand Voice Isn’t Just Copy, It’s a Mirror
Your brand voice isn’t the final polish, it’s the first filter. When your copy finally sounds like you, that’s when clarity lands and confidence kicks in. Here’s what that moment really looks like.
Visibility Without Performance
Visibility is a practice problem, not a posting problem. Gina Dunn on why she joined The Ripple Network and what changes when founders actually rehearse.
Showing Up as a Founder: The Brand Strategy Most Businesses Still Leave on the Table
Founder visibility is the most underused lever in brand strategy. Why resonance beats volume, what stops founders showing up, and what shifts in the pipeline.
Brand Essence: What Builds a Real Brand Beyond the Logo
Brand essence is the strategic core that does the actual work. The five layers underneath every real brand, why rebrands fail, and what shifts when founders lock essence first.
The Psychology of Branding: Why Emotion Drives Loyalty (and How to Build It)
The psychology of branding explained. Why emotional connection drives loyalty, what the research says, and how to build a brand that resonates.