Inspiring insights and top brand tips.
Articles to get you brand-ready!
Welcome to the OG Solutions brand blog. This is the working library behind the methodology, written for founders who want their brand to sound like them. If you are mid-build, the work usually starts with Brand Development. If you already have clarity and need visibility next, that is what Signal Stack is for. If you are not sure which one fits, a free clarity call is the fastest way to find out.
Most brand blogs teach you tactics. This one teaches you to think like a strategist, so you stop paying for tactics that fix the wrong problem.
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Articles to get you brand-ready!
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Key Takeaways
- The OG Solutions brand blog is for founders, leaders, and small business owners who want a brand that actually sounds like them, not a competent version of someone else.
- Articles cover three areas: brand strategy and positioning, personal brand and visibility, and AI and tooling for solo and boutique businesses.
- The work is opinionated. Every post comes with a point of view, not a list of best practices, and most posts include the OG framework or methodology behind the take.
- Cornerstone reads to start with: the Mirror Not Mask framework for brand authenticity, why authority comes from commitment not confidence, and the Claude setup workshop guide for founders who want AI to actually work for their business.
- Everything here is designed to be useful even if you never hire OG Solutions, and clear enough that if you do, you already know what kind of work to expect.
The OG Solutions brand blog covers brand strategy, personal brand, visibility, and AI tooling for founders and small business owners. Every post includes a point of view, the framework behind the point of view, and practical steps for applying it.
The blog is for founders, leaders, consultants, and small business owners who want their brand to sound like them and who would rather think like a strategist than chase trends. It is especially useful for women-led businesses, purpose-driven founders, and anyone running a boutique service business.
Start with three cornerstone posts. The Mirror Not Mask framework for brand authenticity, Authority Comes From Commitment Not Confidence on how strong brands get specific, and the Claude Setup Workshop guide for founders building AI into their workflow. Together they cover brand truth, brand voice, and brand operations.
The blog publishes new posts on a regular cadence, typically every one to two weeks. Each post is written or directed by Gina Dunn, founder of OG Solutions, and tied to active client work, OG frameworks, or AI tooling research.
Yes. A growing section of the blog covers Claude, AI workflows, and how solo founders and boutique businesses can use AI as an actual operating layer, not as a chatbot. Recent posts cover Claude connectors, Claude setup workshops, and why most Claude users do not get real value out of it.
Yes. The fastest way is to subscribe to the OG Solutions newsletter, which goes out twice a month with new posts, behind-the-scenes notes, and tactical brand and AI prompts you will not find on the blog.
Grid blog layout.
Articles to get you brand-ready!
What Is a Brand, Really? The Definition Most Founders Get Wrong
What is a brand, really? The full definition explained, why a logo is the smallest part of it, and how to build a brand people actually remember.
Personal Branding for Women: 5 Myths That Keep Ambitious Women Invisible
Personal branding for women is not performance. Five myths debunked with research, strategy, and the clarity to build a brand that matches your expertise.
How Brand Strategy Drives Growth for Ambitious Founders
Brand strategy is one of the most overlooked growth levers for founders. Here is what the research shows, and how to build a brand that actually moves revenue.
Brand Identity Design: How Strategic Visuals Attract the Right Clients
Brand identity design is the fastest client filter you can install. See what the research shows about visual first impressions, and how to build a brand that attracts the right people.
Brand Confidence for Women: How Strategic Clarity Replaces Imposter Syndrome
Feeling like a fraud? Learn how defining your brand can silence that Brand confidence for women starts with clarity, not affirmations. How strategic brand work closes the gap that imposter syndrome feeds on. critic and help you own your brilliance as an ambitious woman.
What a Brand Strategist Actually Does (and When DIY Branding Stops Working)
What does a brand strategist actually do? The real role, the hidden cost of DIY branding, and how to know when it is time to stop building alone.