Fractional Brand Leadership
Fractional Brand Leadership at OG Solutions provides ongoing brand strategy and marketing leadership for growth-stage companies (€500K-€5M revenue) who have execution teams but lack strategic direction.
Led by Gina Dunn with 25+ years of brand and marketing experience, the service is available in two tiers: Strategic Brand Leadership (12 hours/month, strategy calls, roadmaps, OKRs, KPI guidance) and Full-Service Brand Leadership (everything in Tier 1 plus campaign planning, content execution, meeting presence, systems alignment, and visibility strategy).
Custom engagements are available at €175/hour for specific projects like team hiring, sales/marketing alignment, or investor prep.
You don't need more marketing. You need someone who knows why it matters and where it's going.
Two Tiers Available
You’re not alone.
Tier 1: Strategic Brand Leadership
12 hours per month of senior marketing leadership. Monthly 1:1 strategy call. Marketing roadmap and quarterly OKRs. KPI dashboard guidance. Internal team leadership and direction. For companies that have people doing the work but nobody steering the ship.
Tier 2: Full-Service Brand Leadership
Everything in Tier 1, plus: campaign planning and copy, content and visibility execution, meeting presence with your team, systems alignment, and visibility strategy across channels. For companies that need both the thinking and the doing.
Custom Engagements
Available at €175/hour for specific projects: team hiring and evaluation, sales/marketing alignment, productized service messaging, investor or board presentation prep. Scoped per project.
Who this is for
Companies in growth
Growth-stage companies (€500K-€5M) with a team that can execute but no strategic brand or marketing leader.
You’ve tried hiring junior marketers and wondering why the content isn’t landing.
You’ve tried agencies that deliver tactics without strategy.
You need someone senior who can see the whole board and make the calls.
Many Fractional Brand Leadership clients started with Brand Development or Founder Visibility and needed ongoing strategic direction after the initial engagement.
Frequently asked questions
Get the answers to your questions here.
Fractional brand leadership means you get senior-level brand strategy and marketing direction on a part-time, ongoing basis, without the cost of a full-time CMO hire. Gina embeds into your team at 12+ hours per month, providing the strategic oversight and continuity that project-based agencies can't offer.
Agencies deliver campaigns. Fractional Brand Leadership delivers direction. Gina sits at the strategy level: roadmaps, OKRs, team leadership, brand alignment. She tells your team (or your agency) what to do and why. The strategy comes first, the execution follows it.
Typically €500K-€5M in revenue. Big enough to have an execution team (even if it's small), but not big enough to justify a full-time senior marketing hire. If you have people doing marketing work but nobody leading it, this is for you.
Question not answered?
Fractional Leadership by OG Solutions
Key Takeaways
- Fractional Brand Leadership is an ongoing strategic retainer engagement with Gina that replaces the need for a full-time in-house marketer.
- Pricing tiers include Core (15 hours/month), Standard (25 hours/month), and Premium (40 hours/month) with custom scope and deliverables per tier.
- Services cover marketing strategy, content calendar management, positioning audits, campaign oversight, and direct strategic guidance for marketing decisions.
- Best suited for: founder-led service businesses, B2B agencies, and knowledge-based companies that need strategic oversight without a full marketing hire.
- Typical client journey: Clarity Call or Brand Development first, then Fractional retainer support to execute and evolve the strategy over time.