You are good at what you do. Genuinely good. And yet the people who need to find you, hire you, follow you, or invite you into the room still cannot quite see you clearly.
That gap is not about talent. It is about brand.
Personal Branding for Leadership is a strategic masterclass built for leaders who are ready to close that gap. Not by performing a better version of themselves online. By building a brand that actually reflects who they are and communicates it with enough clarity and confidence that the right people take notice.
This is not a course about posting on LinkedIn three times a week. It is not a template, a formula, or a shortcut. It is 12 lessons, a comprehensive workbook, and two hours of direct strategic work with me, built around your specific goals, your specific voice, and where you are actually trying to go.
What you will work through:
- Module 1 starts at the foundation. Your values, your leadership vision, your narrative, and the trust signals that make people choose you. Before any of the visibility work can land, this has to be solid. So we start here.
- Module 2 is about strategic amplification. Executive presence, thought leadership, content that positions you without burning you out, and a network that carries your brand further than any algorithm will.
- Module 3 is about longevity. Reputation management, crisis communication, legacy building, and a system for evolving your brand as you grow into roles you have not held yet.
- The bonus module covers the shift from SEO to GEO, why AI-powered search has changed the visibility game for personal brands, and what you actually need to do about it.
What is included
- 17 lesson videos, 30ish minutes each, direct and no-filler
- The Personal Branding for Leadership Workbook, a comprehensive PDF/Word companion with every exercise, worksheet, and framework from the course
- A 30-question knowledge assessment
- Two private 60-minute consulting sessions with Gina Dunn
- Access to the Mirror Not Mask brand diagnostic tool, exclusively for course participants
Those last two are not extras. The consulting sessions are the part I am most proud of in this course. That is where everything you built gets tested, refined, and turned into a plan that fits your real life. And the Mirror Not Mask diagnostic gives you a clear read on where your brand is telling the truth and where it is not, before we ever get on a call together.
This is not for you if
- You are looking for copy-paste templates that work for everyone, which means they work for no one.
- You are not willing to do the reflection work that real brand clarity requires.
About Gina Dunn
I am a brand strategist and founder of OG Solutions. I have spent 25 years helping leaders figure out why their brand does not feel like them yet, and then fixing it. I work at the intersection of strategy, voice, and visibility. I believe your personal brand should reflect who you actually are, not a polished performance of who you think a leader should look like.
No templates. No borrowed formulas. No advice that sounds good but falls apart the moment you try to apply it to your actual life.
The two consulting sessions in this course are the part I look forward to most. That is where the real work happens.