Founder Visibility + Thought Leadership
Founder Visibility + Thought Leadership is OG Solutions’ modular visibility service for founders who have brand clarity but need to be seen.
Powered by the Signal Stack methodology created by Gina Dunn, it builds compounding authority through POV development, PR pitching, LinkedIn strategy, GEO optimization, podcast placement, and content systems designed to get you cited by both humans and AI.
The Signal Stack is a five-layer visibility architecture: Foundation Signal, Owned Channel Rhythm, Earned Media, Cascade Architecture, and GEO Lock. Each layer builds on the one below it.
Together, they create the kind of authority that paid media can only rent. The service is modular: founders start with a Foundation phase and move into monthly execution sprints.
Who This Call Is For
For founders, creatives, and leaders who are circling their swirl and ready to be seen.
Posting every week and still invisible
Opinions, yes. a POV system, no
It doesn’t reflect who you are anymore and fixing it feels like untangling spaghetti blindfolded.
Launches stall because the message won’t click
AI tools, human voice missing
You don’t want an agency posting for you
You prefer outcomes over activity
Also for You, the Time-Starved Expert
For leaders, founders, and creators who want visibility but have no idea where to begin.
You know visibility matters, but you don’t know where to start.
PR, podcast pitching, bylines, speaking, it all feels like another language. We’ll translate it for you.
You have zero time to figure it out.
Between clients, leadership, and life, visibility keeps falling to the bottom of your list. That’s where I come in… I am your person.
You’ve outgrown DIY.
You’ve tried it yourself, ghostwriters, maybe a VA, but what you need is a system, not another tool.
You crave a trusted partner.
As Sabine said on my podcast, I’m the one you call when the overwhelm hits, when you need a plan, a mirror, and oxygen back in your chest.
You want to be visible but not fake.
We’ll build a rhythm that fits your energy, your voice, and your leadership stage, not a one-size-fits-all generic playbook.
The Problem This Solves
You’ve done the brand work. You know who you are and what you stand for. But nobody else does. Your LinkedIn is quiet. Your name doesn’t come up in the rooms where decisions are made. And every time someone asks “who should we call for that?” your name isn’t in the conversation.
That’s not a content problem.
That’s a signal problem.
You don’t need to post more. You need to say something worth repeating and build the system that makes it travel.
Five layers. One system. Compounding authority that earns the kind of trust paid media can only rent.
Your Leadership Brand Pyramid. 3-5 signature points of view built on your Trust Equation. Clear values, sharp positioning, a documented tone of voice. If this layer is weak, everything above it drifts. No shortcuts here.
LinkedIn posts and newsletter at a reliable cadence. Flagship blog articles built to the GEO Content Protocol. These train the human audience to anticipate you and train the algorithm to distribute you. Consistency here is the prerequisite for earned media to land.
Podcast guest appearances, byline articles, expert roundup quotes, media mentions. These are indexed by search engines and cited by AI systems. Each one is a permanent authority deposit that works long after you stopped talking.
Every piece of earned media and flagship content gets systematically repurposed into 6-8 additional assets via the Content Cascade Model. One podcast appearance becomes a content ecosystem. One byline becomes a LinkedIn series. Nothing is a one-and-done deposit. Ever.
AI search citations across ChatGPT Browse, Perplexity, Google AI Overviews, Claude, and Gemini. This is the residue of layers 1-4 done consistently. You cannot build this directly. You earn it by stacking the layers below and running the GEO Content Protocol on every piece of long-form content you publish.
Each layer builds on the one below it. None of them work in isolation. Together, they create compounding authority.
Read the full methodology, data, and honest timeline in The Authority Shift white paper
Inside the visibility and thought leadership service
Here’s how we work together
Step One
Foundation
Strategic setup. Intake call, website audit, GEO architecture plan, POV extraction session, POV definition document (3-5 POVs), personal site brief. This is where we build the strategic base for everything that follows.
step two
POV Mapping (optional, standalone or bundled)
Deep-dive extraction through three workshops: Signal Hunt, Mirror the Message, Echo Architecture. Plus AI extraction, POV Matrix build, and a full POV Library. For founders who want comprehensive, workshopped POVs. Different from Foundation, which generates POVs from existing content.
step three
Visibility Tower Build
Your custom AI visibility system. Architecture, voice training, angle matching, pitch templates, automations, documentation. The base Tower is already built. You buy customization for your voice and context. Available as a Custom GPT for you as well.
step three
Monthly Execution
Minimum of 10 hours per month, 3-month sprint minimum. Monthly deliverables: LinkedIn posts, newsletters, flagship GEO blog articles, podcast pitches, media submissions, byline pitches, reporting. This is where the Signal Stack compounds.
Who this is for
Founders who have clarity but lack visibility. You’ve done the brand work (either with OG or elsewhere) and now you need to be seen.
Leaders who are experts in their field but haven’t built the visibility infrastructure to match.
Consultants transitioning from corporate who need to establish thought leadership fast.
This service is spreading by referral. All current clients have come via all word-of-mouth from LinkedIn or referrals. The work speaks for itself, which is kind of the whole point.
Frequently asked questions
get the answers to your questions here.
The Signal Stack is a five-layer visibility architecture created by Gina Dunn at OG Solutions. The five layers: Foundation Signal (Leadership Brand Pyramid and POVs), Owned Channel Rhythm (LinkedIn, newsletter, flagship blog articles), Earned Media (podcast appearances, bylines, expert quotes), Cascade Architecture (systematic repurposing of every appearance into 6-8 assets), and GEO Lock (AI search citations across Google AI Overviews, ChatGPT, Perplexity, and Claude). Each layer builds on the one below it. Together they create compounding authority that both humans and machines recognize. Read the full methodology in The Authority Shift white paper.
Not necessarily. If you already have clear brand positioning and messaging (from OG or elsewhere), you can start directly with Foundation. If your brand is foggy, starting with a Clarity Call or Brand Development will make the visibility work more effective. Gina will tell you honestly which path makes sense.
Foundation is the strategic setup: website audit, GEO plan, quick POV extraction from existing content. It's designed for founders who already have websites and a body of work to pull from. POV Mapping is a deeper, workshop-driven process that creates comprehensive POVs from scratch through three facilitated sessions. They can work together or separately, depending on where you're starting.
This is a modular service, so pricing depends on which components you need. Everything is custom-scoped through a proposal. Book a Clarity Call to discuss fit and get a clear picture of investment.
A custom AI-powered visibility system built for your voice and context. It includes architecture, voice training data, angle matching for PR opportunities, pitch templates, automations, and documentation. OG Solutions has a base Tower already built. Clients buy customization of the existing system for their specific needs, which keeps the cost lower than a build from scratch.
Question not answered?
Founder Visibility at OG Solutions
Key Takeaways
- Founder Visibility + Thought Leadership is OG Solutions' modular visibility service, powered by the Signal Stack methodology created by Gina Dunn. It builds compounding authority for founders who have brand clarity but need to be seen.
- The Signal Stack is a five-layer visibility architecture: Foundation Signal, Owned Channel Rhythm, Earned Media, Cascade Architecture, and GEO Lock. Each layer builds on the one below it.
- Service components: Foundation (strategic setup, POV extraction), POV Mapping (workshop-driven, standalone or bundled), Visibility Tower Build (custom AI system), and Monthly Execution (10 hrs/month, 3-month sprint minimum).
- Monthly deliverables include LinkedIn posts, newsletters, flagship GEO blog articles, podcast pitches, media roundup submissions, byline pitches, and reporting. One earned media appearance generates 6-8 content assets via the Cascade Architecture.
- Custom-scoped via proposal. Start with a Clarity Call (€297). Read the full methodology in The Authority Shift white paper. Currently serving three active retainer clients, all acquired through referral.